Cold Calling!

Direct mail leads have proven to be the only viable long term business model for the fulltime FE agent.

Sorry JD, have to disagree with you there. Direct Mail is my least ordered lead. There are other good options out there.

Best Regards,
John
 
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Your direct mail leads are heavily subsidized by EFES. For the truly indepenedent agent who has to pay for a mail drop this can be cost prohibitive given the low returns. On top of that your "exlusive " leads are later sold to other agencies as aged leads. Not a good deal, and not sustainable unless you are in a program such as what EFES offers.


I agree with JDeasy. Over the last 19 months I average a 670% ROI on direct mail leads.
 
That's what I was thinking!!:D Where has this news been? you would think that would have been discussed here.

GACK!!! Please let's not go there again. But you're right. We get more Press 1 Lead orders by a long shot. Almost 10 to 1. BTW, we've updated our Wholesale aka Street Level Contracting program to include our leads.

Best Regards,
John W. Fitzgerald
PHR Insurance
 
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