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Realistically you would be lucky if you can achieve 1 appointment per 100 contacts. 200 contacts per day would be a good activity goal.
Also depends on what you are asking for. I set 1 in 4 contacts doing zero qualifying.
Hey everyone. I'm looking to find out some industry standards for what a typical cold call contact to appointment set ratio is. I'm calling residential for property casualty.
I know there are a ton of variables that will affect this. Season, time of day, skill of caller, script, luck etc... But what is a general ratio (like 20 contacts per 1 appointment) so I can measure my success?
I'm with a little-known multiline captive, calling a ListShack consumer list, using MoJo dialer triple line, mostly during normal hours. I'm saying something like:
Hey this is Mike with Farm Bureau Financial Services here in (city). We are one of the fastest growing auto and home insurance agencies in town. With our expansion, we're offering extra coverages and discounted rates. Are you interested in setting an appointment to take advantage of this?
Define what you mean by contact?
If by contact you mean a conversation that lasts over 2 minutes, the ratio will be MUCH better than if you mean a contact is anyone who answers the phone which will still be MUCH better then if you mean dials.
Truth is, ratios don't matter. Measure YOURS. Tweak something, see if it gets better or worse.
Dan
I have a question, I am looking to increase my Yes's from calling a book of business. I am new to this agency an calling exisiting customers that have home and auto and informing them of financial services that I offer, such as life insurance.
I am basically saying
Hi, this is Janine from abc agency, and I was calling to see if you had a moment to take a quick survey to help us improve our agency, its 4 questions.
1) do you have life insurance
2) do you have retirement savings
3) are you satisfied with our agency
4) do you have a current email.
Out of a huge book and from calling 200 people so far, I received like 4 or maybe 6 people to agree.
Help, is their anything more brief and better that I can/should be saying to identify that they need life insurance.
The best cold call I ever received (IMHO) went like this:
Hi, this is _____ from Warner Ins, over here on 5th Street. We insure preferred homes and autos in the area and we'd like to be your insurance agency.
What would it take to make that happen?
I like this approach because it gives them a chance to think about, and tell you, exactly what they want. I decided to quiz the TM a little bit and she told me that she called for 2 hours, two days a week and usually got 7-10 requests for a quote per session.