Digital BGA - experience and telemarketing leads?

[Tahoe Ray]

So the lead cost is still $12 /each.
Avg premium $800.
Avg closing ratio 6%.

So using 100 leads to keep it simple.

The avg should be:
- $1,200 lead cost
- 6 apps at $800 avg
- $4,800 revenue
- $3,600 net
- avg client acquisition cost $200 ($1,200 / 6)

Where do you get the $72 - $87 client cost from?

Are my numbers off?

The $72-$87 client cost in that case came from the screenshot agent example...not the average.

 

[Pass990]

The $72-$87 client cost in that case came from the screenshot agent example...not the average.

Good point. I missed that.

The numbers on those examples are not averages, so the $80ish cost per client is not the norm.

I don't know if they are on the extreme end of production (about 15% closing rate).

Average may also not be accurate.
Median is a better stat than average.

A few people on either extreme can throw off the average.
The median (middle) is a better stat.

 

[Tahoe Ray]

Good point. I missed that.

The numbers on those examples are not averages, so the $80ish cost per client is not the norm.

I don't know if they are on the extreme end of production (about 15% closing rate).

Average may also not be accurate.
Median is a better stat than average.

A few people on either extreme can throw off the average.
The median (middle) is a better stat.

Fair.

But when I see stats like that quoted, I expect to be at the top.

So if I were looking for other opportunities, I look would look at what the best are doing because that's what I strive to do.

I don't care about the median because who wants to be there?

 

[Rearden]

You can't go wrong with Digital BGA if you want to sell final expense over the phone successfully.

 

[suranceman]

You can't go wrong with Digital BGA if you want to sell final expense over the phone successfully.

I agree. If I were doing telesales, I would definitely go with them. Heck if that Anthony guy who writes millions via phone is with Digitalbga, he has to be there for reason.

 

[somarco]

Heck if that Anthony guy who writes millions via phone is with Digitalbga, he has to be there for reason.

Yeah, I would probably buy whatever he wanted me to without hesitation.

 

[suranceman]

Yeah, I would probably buy whatever he wanted me to without hesitation.

Sorry I don't get it.

 

[Rearden]

I asked some 20-something kid the other day if he'd ever watched Breaking Bad or Lost. He had no idea what I was talking about.

 

[HoosierLife]

I asked some 20-something kid the other day if he'd ever watched Breaking Bad or Lost. He had no idea what I was talking about.

Brandon and I are arguing over the word "cool" lately. He says kids (20 somethings) don't say that word anymore.

 

[Travis Price]

I agree. If I were doing telesales, I would definitely go with them. Heck if that Anthony guy who writes millions via phone is with Digitalbga, he has to be there for reason.

Anthony is legit a stand up guy. He's really successful because he put in a ton of work (and I mean, more than most people would) in his site...

He's a champ and just how I've seen him interact with other agents (and stories I've heard...) He's an inspiration.