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I used to (drink the kool-aid) and purchase NAA's recycled leads. They were crap, in my experience and opinion. I have been working ACA direct mail leads for a few months now and they have proven to be much better. It seems that the mailer being used is harvesting a prospective client who is much more intelligent about the fact that they actually do need coverage, or even more coverage. Just my experience.
Is this the company you are talking about?
American Classic Agency