- 30,590
He sent it to my e-mail. I assume that he sent it to everyone that's bought leads from him in the past.
DM with phone number as call to action
- Thread starter chasejordan1
- Start date
JimmyCrappedCorn
Guru
- 282
All kinds of people send the cards in for all reasons. Some that send in the cards don't know if it they are foot or horseback. Those are sales too! Some are lonely and know an agent will come out and they want that so they will have a friend. Those are sales too. Like lobsters caught in a lobster trap once they get themselves into the game with the card
Why is he trying to make a few bucks off you when he could take those wonderful Facebook leads he has and go write a couple of deals and make a 1000 bucks?
- 30,590
Because he's a lead vendor now.
- 7,012
Fixed it for ya.
- 30,590
But you put "your". Should've been "you're". So, would you mind fixing it again?
- 2,045
It is free information, even the consultation is free. Unless your fee structure is different from most that do this.
- 1,410
I've done a mailer once that was very specific & up front. Cost me $67 per lead & I still had a lot of people that thought it was free & say they didn't know it was life insurance. My closing ratio was also about the same.
So, if you want to use a more up front card & pay 3x more you can. But you'll get the same results.
tikibarrister
Guru
- 506
I'm not sure why the personal attack was necessary.
And I'm certainly not saying the cards don't work. That wasn't my point.
Here is a typical FE mailer:
It's not exactly the most up front and honest advertising in the world, is it?
- FE insurance is not a "program" at all. "Program" is there to make it sound like something the government created. It's a product someone is selling.
- "May qualify", "this benefit", etc.. "May be allowed to purchase" is more accurate, though "may qualify" sure sounds like you're applying for a government program. "Benefit" is again government language. I may qualify to to give McDonald's a dollar and receive a hashbrown benefit, but no one talks this way.
- Sure the benefits are tax free. But so what? Makes it sound more official though...
- There's the usual "resident of (state)" or "for residents of (state) only" stuff. You can buy life insurance in any state. But again, it's a "program" so we use words like "citizen of" and "resident".
- And of course, nowhere does the mailer imply that a salesman will be stopping by their home at an unscheduled time. If I'm sending something in by mail, it's natural to expect a response by mail. Sure, if you put your phone number, getting a call might be expected, but not door knocking.
The typical FE DM is designed to
- imply that the product being offered is some kind of government-sponsored or government-endorsed program, which is completely untrue.
- suggest that the recipient will be initially contacted by mail or phone, which is also often untrue.
- 5,309
I'm not sure why the personal attack was necessary.
And I'm certainly not saying the cards don't work. That wasn't my point.
Here is a typical FE mailer:
It's not exactly the most up front and honest advertising in the world, is it?
- FE insurance is not a "program" at all. "Program" is there to make it sound like something the government created. It's a product someone is selling.
- "May qualify", "this benefit", etc.. "May be allowed to purchase" is more accurate, though "may qualify" sure sounds like you're applying for a government program. "Benefit" is again government language. I may qualify to to give McDonald's a dollar and receive a hashbrown benefit, but no one talks this way.
- Sure the benefits are tax free. But so what? Makes it sound more official though...
- There's the usual "resident of (state)" or "for residents of (state) only" stuff. You can buy life insurance in any state. But again, it's a "program" so we use words like "citizen of" and "resident".
- And of course, nowhere does the mailer imply that a salesman will be stopping by their home at an unscheduled time. If I'm sending something in by mail, it's natural to expect a response by mail. Sure, if you put your phone number, getting a call might be expected, but not door knocking.
The typical FE DM is designed to
- imply that the product being offered is some kind of government-sponsored or government-endorsed program, which is completely untrue.
- suggest that the recipient will be initially contacted by mail or phone, which is also often untrue.
Despite that, it is the only way to generate quality leads at a decent price via direct mail.
Your funny lolI'm not sure why the personal attack was necessary.
And I'm certainly not saying the cards don't work. That wasn't my point.
Here is a typical FE mailer:
It's not exactly the most up front and honest advertising in the world, is it?
- FE insurance is not a "program" at all. "Program" is there to make it sound like something the government created. It's a product someone is selling.
- "May qualify", "this benefit", etc.. "May be allowed to purchase" is more accurate, though "may qualify" sure sounds like you're applying for a government program. "Benefit" is again government language. I may qualify to to give McDonald's a dollar and receive a hashbrown benefit, but no one talks this way.
- Sure the benefits are tax free. But so what? Makes it sound more official though...
- There's the usual "resident of (state)" or "for residents of (state) only" stuff. You can buy life insurance in any state. But again, it's a "program" so we use words like "citizen of" and "resident".
- And of course, nowhere does the mailer imply that a salesman will be stopping by their home at an unscheduled time. If I'm sending something in by mail, it's natural to expect a response by mail. Sure, if you put your phone number, getting a call might be expected, but not door knocking.
The typical FE DM is designed to
- imply that the product being offered is some kind of government-sponsored or government-endorsed program, which is completely untrue.
- suggest that the recipient will be initially contacted by mail or phone, which is also often untrue.
