For those of you thinking of the Final Expense business as your Insurance focus, beware of the Fine Print of some of these marketing groups.
Been looking at Lead Marketing Companies and found several seemingly decent groups to work through. Once I got into some of the contractual paperwork I found out quickly that getting in is very easy but getting out might be very costly. Some of the language in the paperwork like that of the Equita group from Dallas states that you have a moving target on lead cost based on your production, some formula based on premium generated per lead and leads could run up to $34 a lead. Also, I believe it is this same group that states that if you ever want to leave or end your lead program with them that you must give at least 2 weeks notice in writing but that you will pay $32 or $34 a lead on any mail that comes in that was sent out for you. The potential fine print trap there is how the heck do you know how much mail was actually sent out for you and how many future lead returns will you be actually on the hook for. So, if you want out and they say you owe them for another 60 or 80 leads then you will get a nice bill for $2500.00 +! Is it just me or does this seem like a very large gray area and potentially a very costly one?
I also heard through some other sources that they will never let you out of a Carrier Contract if you decide to leave and that your only recourse is to find new carriers to work with or sit out the carrier's defined sit out period.
Any of you have any experiences about trying to leave this group and are there any other marketing groups with more reasonable separation terms?
Looks like the Final Expense business is a good one but just want to ensure I know all the facts before wading in.
Still Looking.
Been looking at Lead Marketing Companies and found several seemingly decent groups to work through. Once I got into some of the contractual paperwork I found out quickly that getting in is very easy but getting out might be very costly. Some of the language in the paperwork like that of the Equita group from Dallas states that you have a moving target on lead cost based on your production, some formula based on premium generated per lead and leads could run up to $34 a lead. Also, I believe it is this same group that states that if you ever want to leave or end your lead program with them that you must give at least 2 weeks notice in writing but that you will pay $32 or $34 a lead on any mail that comes in that was sent out for you. The potential fine print trap there is how the heck do you know how much mail was actually sent out for you and how many future lead returns will you be actually on the hook for. So, if you want out and they say you owe them for another 60 or 80 leads then you will get a nice bill for $2500.00 +! Is it just me or does this seem like a very large gray area and potentially a very costly one?
I also heard through some other sources that they will never let you out of a Carrier Contract if you decide to leave and that your only recourse is to find new carriers to work with or sit out the carrier's defined sit out period.
Any of you have any experiences about trying to leave this group and are there any other marketing groups with more reasonable separation terms?
Looks like the Final Expense business is a good one but just want to ensure I know all the facts before wading in.
Still Looking.