- 3,165
Excellent info to know, awesome....1 last question-
Do u get 2-2.5% return consistently or u have once or twice in the past?
FE Lead with 2%-2.5% Response Rate at MSPM
- Thread starter Rearden
- Start date
Excellent info to know, awesome....1 last question-
Do u get 2-2.5% return consistently or u have once or twice in the past?
Its my overall average. I have had 3-4% combined with 1-1.5%. Never had below 1% though. Which is nice. Honestly doing a 1000 piece mailer is not a big enough sampler. Give them 3 rounds. 2K mailers each. If you want good returns, do the inner city and do rural. Stay away from the suburbs. I have an agent in california who has good luck out there with MSPM. You can PM if you'd like, I'll tell you where there is good returns for the state of CA.
- 15,319
Use the following:
Return this card and I'll send you $100. I bet you get over a 5% return.
Return means nothing. Conversions mean everything.
Give me a 1% return where I sell 6 out of the 10 responses over a BS 2.5% return.
Rick
Return this card and I'll send you $100. I bet you get over a 5% return.
Return means nothing. Conversions mean everything.
Give me a 1% return where I sell 6 out of the 10 responses over a BS 2.5% return.
Rick
- 3,165
- Thread starter
- #15
- 5,305
Yup. That's the same lead piece Securus uses.
Speaking of quality, it's about the same as the $255 piece. Although I'd anecdotally say the $255 piece brings in a marginally better prospect.
Let's see. Securus charges $21 a piece for these leads. Response rate is 2%+.... Hmm. They probably mail hundreds of thousands of pieces a month...
How much do you think Securus is "subsidizing" the lead generation for agents given those numbers?
Speaking of quality, it's about the same as the $255 piece. Although I'd anecdotally say the $255 piece brings in a marginally better prospect.
Let's see. Securus charges $21 a piece for these leads. Response rate is 2%+.... Hmm. They probably mail hundreds of thousands of pieces a month...
How much do you think Securus is "subsidizing" the lead generation for agents given those numbers?
Yeah I know a lot of agents who mail out 2K mailers and would rather have 20 great Leads vs 50 good leads. this is sarcastic
Using your own math, you would close 12 polices of the 20 leads.
A good agent will close 4 policies. out of 10 on a lead that says "life insurance" on it. Giving this agent 20 policies on this same hypothetical drop. An average agent will close 3 out of 10. still giving him 15 polices to your 12. Return has quite a bit to do with it.
The only argument you may have is in theory you can get to the next drop of leads quicker and not waste time with non buyers. As we all know, time is money.
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Overall its break even for them. The subsidizing theory helps out an agent Who in the beginning will not close as many leads in the first 6 months. Also it helps an agent ride out that phase when you get a bad response, and you don't even close the leads you do get on the bad response.
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- 3,165
Im new but I can guarantee u FE agents are not avg a 40% close ratio on mailer leads as your post above states. Some may hit 4 out of 10 occassionally, good ones hit 3-3.5...Id say the avg is 2-3 tho!
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There are some FE agents that average 40% over a long period. The very best are 30-35% though. The average is well less than 20%.
As for returns, they may very well get that response in Ne. I know an agent in Mich that gets 3-4% consistantly. he did the same mailings in Indiana and got less than 1% return. It's all about area when you are looking at the response rate.
No one gets over 1% return in my area. Not MSPM, not EFES, Not NAA, not Securus. Newby did his own and got less than .04%.
If the person says they get 2.5% return in Ne. I would believe them until and unless I did mailers there and found out differently.
You and TDF are correct. 40% is high. However, great agents hit it. I am willing to admit i Dont hit that number. I do hit 2.5 I knock all the leads though and dont call. I fully believe that is why my closing is good. A person can say no on the phone easier then in person. I am not convinced this is financially beneficial to me, because I do drive a lot as a result, and gas is high, but its the way I was trained. the guys that go knocking all their leads and are great closers will get 40%. it can be done because my mentor would do it and did it for 20 years. Keep in mind, this is not necessarily 4 out of 10 leads sold. But 4 policies. You sell to a married couple etc.
If you call MSPM and ask what their NE avg., its right at 2%. However, my personal return is a touch higher because I know what zip codes respond well. As a rule the midwest replies well. SD,ND, NE, KS, OK. ... i dont know about TX. IA is not bad.
- 687
I could not agree with you more about the door knocking. While I call through my leads first I will door knock everyone of them and with the ones that tell me no on the phone and door knock they usually welcome me in to their home and most buy. Its always the ones that I can't get on the phone and never reach in person that drive my over all cost per sale up.
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