FE Lead with 2%-2.5% Response Rate at MSPM

[newbe5]

That no cost memorial guide is what they really want.

 

[GreenSky]

Using your own math, you would close 12 polices of the 20 leads.

A good agent will close 4 policies. out of 10 on a lead that says "life insurance" on it. Giving this agent 20 policies on this same hypothetical drop. An average agent will close 3 out of 10. still giving him 15 polices to your 12. Return has quite a bit to do with it.

The only argument you may have is in theory you can get to the next drop of leads quicker and not waste time with non buyers. As we all know, time is money.

My point is that a lead that generated 2.5% return is generally giving you non-qualified and non-buyers. My point was a lower return with a 60% conversation is much better than a 2.5% return with a 10% conversion.

As an aside, I wouldn't trust anything MSPM says.

Rick

 

[Newby]

I personally don't track numbers at all. Well I do track one...the balance in my bank account.

I mix my old leads and new leads and referrals and everything all together and sort them into a route and go see them.

When I have a new lead drop come in I only pay attention to one thing, I mentally track when I have sold more than the cost of the drop. That's always the first sale from the drop. After that it's all profit. I'm sure I've sold as high as $6,000 off one $400 drop and as low as $800. But I only remember two drops in my entire 16 years that came up snake-eyes.

So in other words I would test a piece that's getting a higher return but I would expect it to be more work for the same or less sales. If you have a piece that you consistently write $2,000 or more for every $400 spent...just keep it going over and over. Who cares if it's 1% or 1.5% or whatever?

I dropped by 3 leads yesterday afternoon that I've had for 6 weeks.
- - - - - - - - - - - - - - - - - -

I personally don't track numbers at all. Well I do track one...the balance in my bank account.

I mix my old leads and new leads and referrals and everything all together and sort them into a route and go see them.

When I have a new lead drop come in I only pay attention to one thing, I mentally track when I have sold more than the cost of the drop. That's always the first sale from the drop. After that it's all profit. I'm sure I've sold as high as $6,000 off one $400 drop and as low as $800. But I only remember two drops in my entire 16 years that came up snake-eyes.

So in other words I would test a piece that's getting a higher return but I would expect it to be more work for the same or less sales. If you have a piece that you consistently write $2,000 or more for every $400 spent...just keep it going over and over. Who cares if it's 1% or 1.5% or whatever?

I dropped by 3 leads yesterday afternoon that I've had for 6 weeks.

I didn't finish...the 6-week OD leads were as good as the newest ones I just got in. All 3 wanted to meet next week. Only problem is I'm booked solid next week. I had to put them off two weeks so who knows? That's life.

 

[senior-advisor-indiana]

I personally don't track numbers at all. Well I do track one...the balance in my bank account.

I mix my old leads and new leads and referrals and everything all together and sort them into a route and go see them.

When I have a new lead drop come in I only pay attention to one thing, I mentally track when I have sold more than the cost of the drop. That's always the first sale from the drop. After that it's all profit. I'm sure I've sold as high as $6,000 off one $400 drop and as low as $800. But I only remember two drops in my entire 16 years that came up snake-eyes.

So in other words I would test a piece that's getting a higher return but I would expect it to be more work for the same or less sales. If you have a piece that you consistently write $2,000 or more for every $400 spent...just keep it going over and over. Who cares if it's 1% or 1.5% or whatever?

I dropped by 3 leads yesterday afternoon that I've had for 6 weeks.

That's pretty much how I do my tracking but when someone asks me my numbers I make them up to the best of my memory and pretend I track them.

 

[Newby]

That's pretty much how I do my tracking but when someone asks me my numbers I make them up to the best of my memory and pretend I track them.

Me too! That's why my average AP per lead is $9,000 and my average cost per lead is 50 cents and my persistancy (sp?) is 206%

 

[senior-advisor-indiana]

Me too! That's why my average AP per lead is $9,000 and my average cost per lead is 50 cents and my persistancy (sp?) is 206%

That is actually pretty weak for as long as you have been in the business. My numbers are about 17%? higher than yours. I'll have to check my spreadsheets again...

 

[GoCubsGo]

Me too! That's why my average AP per lead is $9,000 and my average cost per lead is 50 cents and my persistancy (sp?) is 206%

That is actually pretty weak for as long as you have been in the business. My numbers are about 17%? higher than yours. I'll have to check my spreadsheets again...

People...These guys are doing it in Indiana and Kentucky. Imagine what we could do in "real" states. ha

 

[Lowcountry 42]

Trying to sort thru all the information on this site is confusing, I see people saying direct mail doesn't work for life insurance but it seems like an awful lot of you are making a living using direct mail to sell life insurance?

 

[Mattschmidt]

I'm pretty sure Larry Dickstein is subsidizing all leads thru securus from his executive conference pension fund...god bless him

 

[GordieHowe]

My point is that a lead that generated 2.5% return is generally giving you non-qualified and non-buyers. My point was a lower return with a 60% conversation is much better than a 2.5% return with a 10% conversion.

As an aside, I wouldn't trust anything MSPM says.

Rick

Now if I let you see this place where stories all ring true
Will you let me past your face to see what's really you
It's not for me I ask this question as though I were a king
For you have to love, believe and feel
Before the burst of tambourines take you there