Final Expense DM Campeign

[jdeasy]

Great comments Lady. Always remain open to new info and coachable.

I always ask the question "If you don't have an insurance policy to cover your burial, how do you think "your beneficiary" will pay for that? I use their benficiary's name where I placed the quotation marks. Then I show them what they qualify for.

THat's good if it works for you. I know many agents that do that very thing. Not my style. I don't want salesmen using emotional stuff to seel me so I don't use it to sell. Not that I have to build anyway. I don't build a want or a need. If it ain't there they are suspects, not prospects, { I stole that from M&M}.

I've always thought that the emotional sale goes away when the emotions of the moment go away.

Could be wrong on it but that's how think so that's how I work.

 

[mickeyma]

Why not do your own mailings? It's cheaper and guaranteed to be delivered.

Go to your local post office and speak to the person who handles bulk mail. They are on your side as that's their job and if bulk mail drops, they get transferred to the counter help or another branch.

Ask the bulk mail specialist to give you the name & phone # of a reliable bulk mail company. The company will allow you to use their Business Reply Mail (BRM) permit (it costs them nothing to allow you to use it).

Then, go to the post office in your city and open an account for the postage reply returned mail. In my city, it costs $198 a year & 98 cents for each returned piece.

You can get your list from one of several reliable sources: acculeads, USAData, InfoUSA, Target Leads, Affordable Marketing Lists (Josh on the forum), etc.

Doing your own mailings will allow you to know that the mailing has been delivered (you'll get a copy of the delivery from the post office). And, the reply cards will come directly to you so you get them sooner rather than having to wait for an out-of-state company to get around to emailing them to you.

I use Word to design my own postcards and give that file to the printer.

 

[captain94]

Why not do your own mailings? It's cheaper and guaranteed to be delivered.

Go to your local post office and speak to the person who handles bulk mail. They are on your side as that's their job and if bulk mail drops, they get transferred to the counter help or another branch.

Ask the bulk mail specialist to give you the name & phone # of a reliable bulk mail company. The company will allow you to use their Business Reply Mail (BRM) permit (it costs them nothing to allow you to use it).

Then, go to the post office in your city and open an account for the postage reply returned mail. In my city, it costs $198 a year & 98 cents for each returned piece.

You can get your list from one of several reliable sources: acculeads, USAData, InfoUSA, Target Leads, Affordable Marketing Lists (Josh on the forum), etc.

Doing your own mailings will allow you to know that the mailing has been delivered (you'll get a copy of the delivery from the post office). And, the reply cards will come directly to you so you get them sooner rather than having to wait for an out-of-state company to get around to emailing them to you.

I use Word to design my own postcards and give that file to the printer.

Why would a company allow me to use their bulk mail permit for free. What's in it for them. What am I missing?

 

[RBHAGENT]

Your not missing Anythjng...we do the same thing for all our agents.

When you have a BRM permit, the postal service allows you to have Sub Accounts. A sub account is what the agents set up so they can piggy back on our bulk mail. The upside in most cases is 1) the agent received their mailers faster, eliminating the middle man time to process and scan. 2). The cost should be lower.

This is a benefit that some mail houses will do if they aren't relying on mailers to generate income. We for example do it as a service. It's expensive for us, but it is a unique value proposition for the agents.

We're not the only ones...I know you can push MSPM and they can do the same....but you really have to press them and make sure they give you a discount from the standard 429 or 439 per 1000.

 

[captain94]

What kind of price would I expect to get if I did this? 350/1000 or not that cheep? Also do the mail houses still print and mail your piece for you?

 

[RBHAGENT]

It all depends on the mail house.

It will be tough to get $350/1000 on your own unless you are purchasing the paper and getting a great discount on a quality paper stock.

The direct mail business can be very dynamic and difficult if you don't have a print shop with a good customer service rep. It can be done, just shop it around....remember that sometimes trying to do it in your own takes more of your time and you might be better off just paying the higher cost for convenience alone....

 

[MGA]

Captain 94

We can do your direct mail for you are any other agent for 375 per thousand in which your direct mail will go out within 24 hours of payment guaranteed. The returned leads will go back to your po box and best of all you can track your mailing daily on where each lead is at. We offer the best tracking system in the industry for your direct mail and our system proves that you get what you are paying for. Pm me if you have any interest.

 

[RBHAGENT]

Captain 94

We can do your direct mail for you are any other agent for 375 per thousand in which your direct mail will go out within 24 hours of payment guaranteed. The returned leads will go back to your po box and best of all you can track your mailing daily on where each lead is at. We offer the best tracking system in the industry for your direct mail and our system proves that you get what you are paying for. Pm me if you have any interest.

$375 is a very competitive price for the above mentioned service. Tracking system is something that I would consider highly unique....very interesting.

 

[Mr. B]

MGA, Email me the info and contact at [email protected]

Thanks!

 

[Obi Wan Kenobi]

Campaign

First 1000 Mailers so far

4 responses (.4%)
3 contacts
2 appointments

First appointment, lady wants to insure herself and her Downs syndrome daughter. Just liquidated her 401K to pay for her sisters funeral. Cant afford her utilities would like to buy next month.

Second appointment, husband and wife interested in FE. After sitting down with them for an hour going over the policies the husband interjects and asks the wife what she has now. So I start digging turns out they have insurance.

Husband (just had surgery for cancer 8 months ago)
50k whole life (pays something close to 60 per month)
5k whole life
Accidental death policy
Later I found out he has significant stock investments

Wife
35k whole life (pays something close to 38 per month)
Accidental death policy
Almost finished paying off her funeral at local funeral home.

Outside the husband tells me he doesn't know why she is always trying to buy more stuff and he just lets her do what she wants.

Wow!!!! OMG you only got 4 responses out of 1,000 pieces.

2 things, you're dropping in a very small zip code or your lead source has absolutely no idea what they are doing. Most have no clue. I feel for you.