FrankMills
New Member
- 6
I have hit a home run with these leads. The leads arrive quickly and I find the clients are much higher caliber than my direct mail leads. Here are my numbers from June (I started the second week of June)
Facebook results for June, my first month (3 weeks); Started running FB leads, Friday, June 8th.
110 leads, 3 campaigns, I use an appointment setter.
Reached 68 (67%)
Of the 68 reached:
18 (26%) no interest / hung up
50 (74%) positive engaging conversations with app setter
Of the 50 positive calls:
22 (44%) appointments were set
6 (27%) of appointments no showed or cancelled
12 (75%) of the remaining 16 appointments kept were sold
Keeping phone interviews out of the calculations for now until I get a better grasp on them, had 8 scheduled phone interviews, Only 2 were kept, but both were sold (AIG Guaranteed Issue). Very interesting.
June Annual Premium from FB leads $9,458.48 (Includes 2 Phone sales)
FB Lead Cost 3 campaigns $900.00
It does not feel like I did this well as I did a lot of driving (Yes they are far apart), but the proof is in the numbers.
I am spreading my appointments 4-5 appts across 4 days. I believe I can optimize my appointments by setting 8 per day and only running 2 days (I believe Agent 5 does this). Spend 1 night in a motel. Not sure yet, I need more time to study this.
Hope this helps.
Frank
Facebook results for June, my first month (3 weeks); Started running FB leads, Friday, June 8th.
110 leads, 3 campaigns, I use an appointment setter.
Reached 68 (67%)
Of the 68 reached:
18 (26%) no interest / hung up
50 (74%) positive engaging conversations with app setter
Of the 50 positive calls:
22 (44%) appointments were set
6 (27%) of appointments no showed or cancelled
12 (75%) of the remaining 16 appointments kept were sold
Keeping phone interviews out of the calculations for now until I get a better grasp on them, had 8 scheduled phone interviews, Only 2 were kept, but both were sold (AIG Guaranteed Issue). Very interesting.
June Annual Premium from FB leads $9,458.48 (Includes 2 Phone sales)
FB Lead Cost 3 campaigns $900.00
It does not feel like I did this well as I did a lot of driving (Yes they are far apart), but the proof is in the numbers.
I am spreading my appointments 4-5 appts across 4 days. I believe I can optimize my appointments by setting 8 per day and only running 2 days (I believe Agent 5 does this). Spend 1 night in a motel. Not sure yet, I need more time to study this.
Hope this helps.
Frank