Final Expense Leads

[Rearden]

Most of there agents are using a Walmart gift card survey lead . I actually had a copy of it . It's got about 10 questions on it and to get the gift card " fill out all the questions " it's drawing 2-3% . But again many dirt poor broke people just wanting the gift card filling out . But you can sell some mapd off it . I think all of us have run the Walmart gift card leads . I personally never liked them . Hell if your going to do that run the Nasb $5 " if you fill this card out " lead . Several vendors are running these type leads now as the costs of direct mail have risen big . Some agents just want raw high returns.

Loved working the Walmart leads. Have heard nothing but complaints about the survey leads from many of our in-person agents.

 

[WinoBlues]

Most of there agents are using a Walmart gift card survey lead . I actually had a copy of it . It's got about 10 questions on it and to get the gift card " fill out all the questions " it's drawing 2-3% . But again many dirt poor broke people just wanting the gift card filling out . But you can sell some mapd off it . I think all of us have run the Walmart gift card leads . I personally never liked them . Hell if your going to do that run the Nasb $5 " if you fill this card out " lead . Several vendors are running these type leads now as the costs of direct mail have risen big . Some agents just want raw high returns.

Yuk

 

[jdeasy]

Most of there agents are using a Walmart gift card survey lead . I actually had a copy of it . It's got about 10 questions on it and to get the gift card " fill out all the questions " it's drawing 2-3% . But again many dirt poor broke people just wanting the gift card filling out . But you can sell some mapd off it . I think all of us have run the Walmart gift card leads . I personally never liked them . Hell if your going to do that run the Nasb $5 " if you fill this card out " lead . Several vendors are running these type leads now as the costs of direct mail have risen big . Some agents just want raw high returns.

That's not true that "most" FEX agents are using that lead. FEX has always had many vendors. And still do. Probably as many use RGI as the survey but both are just a small percentage of FEX agents using them.

I have used many of the FEX lead options. Many I have not.

As for the RGI vs the survey, I haven't noticed a difference in the responders or sales.

 

[noah]

Most of there agents are using a Walmart gift card survey lead . I actually had a copy of it . It's got about 10 questions on it and to get the gift card " fill out all the questions " it's drawing 2-3% . But again many dirt poor broke people just wanting the gift card filling out . But you can sell some mapd off it . I think all of us have run the Walmart gift card leads . I personally never liked them . Hell if your going to do that run the Nasb $5 " if you fill this card out " lead . Several vendors are running these type leads now as the costs of direct mail have risen big . Some agents just want raw high returns.

I have never ran that card.

I remember you saying most of the replies were dead broke who thought they were gonna get a walmart gift certificate.

Waste of time. Rewrites,lapses.

Didn't you say there were lots of Green Dot cards,no checking account type folks ?

So did FEX dump RGI ? Are they using a print shop ? Why dump RGI ?

Word has it they mail out 70,000 pieces a week.

 

[Jccwell]

I have never ran that card.

I remember you saying most of the replies were dead broke who thought they were gonna get a walmart gift certificate.

Waste of time. Rewrites,lapses.

Didn't you say there were lots of Green Dot cards,no checking account type folks ?

So did FEX dump RGI ? Are they using a print shop ? Why dump RGI ?

Word has it they mail out 70,000 pieces a week.

As JD said, lots of FEX agents are still using RGI leads. Some agents prefer the gift card leads, as they're less expensive.

 

[DonP]

I remember you saying most of the replies were dead broke who thought they were gonna get a walmart gift certificate.

Waste of time. Rewrites,lapses.

Didn't you say there were lots of Green Dot cards,no checking account type folks ?

So did FEX dump RGI ? Are they using a print shop ? Why dump RGI ?

Word has it they mail out 70,000 pieces a week.

You've been in the business a long time . Over the yrs you've seen the overwhelming pt of view agents aren't fond of them . It's pretty obvious anything that emphasizes getting something free over what you want to sell will attract a less interested client . Gift card leads have been around for decades . If they are such a good lead why do so few agents use them ? I'm at the pt in my career financially were I don't need business . I have no time for wasters of my time . In the last 2 weeks I've had 2 previous clients who drove me crazy trying to keep there policys on the books . 1 plus yrs they lapsed . I told them I no longer sell life find someone else .Yes I still work leads hard but if there not the type client I want , I see red flags or they have no interest I walk . To each his own . Do what works for you .

 

[Newby]

We have always used RGI, Need a Lead, The Lead Connection, a local print shop for areas that other lead vendors have filled as well as several Facebook lead vendors and internet lead vendors. Leads are the easiest part of this business.

 

[jdeasy]

What I have found over 20 years of being a producer is that the lead wording is doesn't matter at all.

A lead gets me in front of the prospect/suspect.

It's up to me to decide which they are. And I do in less than 5 minutes.

I see absolutely no difference in the RGI, TLC or survey leads.

But I will say that the agent not making sales with RGI, TLC,NAL,etc. will not make sales with the survey either.

As for how many use them or don't, I have no idea. Nor care.

I'm concerned about my business and income. No one else's.

 

[noah]

You've been in the business a long time . Over the yrs you've seen the overwhelming pt of view agents aren't fond of them . It's pretty obvious anything that emphasizes getting something free over what you want to sell will attract a less interested client . Gift card leads have been around for decades . If they are such a good lead why do so few agents use them ? I'm at the pt in my career financially were I don't need business . I have no time for wasters of my time . In the last 2 weeks I've had 2 previous clients who drove me crazy trying to keep there policys on the books . 1 plus yrs they lapsed . I told them I no longer sell life find someone else .Yes I still work leads hard but if there not the type client I want , I see red flags or they have no interest I walk . To each his own . Do what works for you .

I want someone who sent the card in for life insurance,not a gift.

Sounds like anyone mailing the gift card lead and getting 2-3% returns is dealing with 1-2% of broke time wasters,people who want something free ?

That's a lot of running around for nothing.

I'm looking for buyers. I find out pretty fast if I've got one and if I don't I'm outta there and on to the next card.

 

[Jccwell]

I want someone who sent the card in for life insurance,not a gift.

Sounds like anyone mailing the gift card lead and getting 2-3% returns is dealing with 1-2% of broke time wasters,people who want something free ?

That's a lot of running around for nothing.

I'm looking for buyers. I find out pretty fast if I've got one and if I don't I'm outta there and on to the next card.

That's any lead. Even with the highest intent lead, you're going to get suspects rather than prospects.