- 11,995
PM me and let's get to it!
Final Expense Leads
- Thread starter atlantainsguy
- Start date
PM me and let's get to it!
- 4,688
If your creating a web site, then that is your market. (web oriented)
Your statement seems to suggest the market would be web oriented. The market I'm talking about is seniors/low income who may need FE...not seniors/low income who may need FE AND are also web oriented.
Your statement seems to suggest the market would be web oriented. The market I'm talking about is seniors/low income who may need FE...not seniors/low income who may need FE AND are also web oriented.
- Thread starter
- #23
- 177
Thanks for the replies, guys. I'm concluding that the market is just plain flooded, like markingriffin said. Thanks, Mark! Since NAA got into the FE business, they have probably killed another product line for lead returns, just like they did with Mortgage. Good selling to all of you!
atlantainsguy
atlantainsguy
- 4,688
I'd like to hire you then. PM me with contact info, etc.
- Thread starter
- #25
- 177
Yes, I live in Dekalb County, just east of the Atlanta city line. You are so correct -- returns in GA have fallen really flat in the last six months or so.
We are now designing some new FE lead ideas to test -- and see if the "magic" mark of 2% can still be obtained. Without that kind of return, the cost-per-lead is just too darn high to give a respectable ROI.
When you say "supplement leads", do you mean Medicare leads, and then cross-sell the Life?
What the heck are you doing to get a flat $10 cost per lead, Jim? They can't be direct mail -- must be internet or phone based for that low a cost. That or you are getting 4% on direct mail Medicare leads.
atlantainsguy
We are now designing some new FE lead ideas to test -- and see if the "magic" mark of 2% can still be obtained. Without that kind of return, the cost-per-lead is just too darn high to give a respectable ROI.
When you say "supplement leads", do you mean Medicare leads, and then cross-sell the Life?
What the heck are you doing to get a flat $10 cost per lead, Jim? They can't be direct mail -- must be internet or phone based for that low a cost. That or you are getting 4% on direct mail Medicare leads.
atlantainsguy
- 376
This is one of the main reasons why I am taking a serious look at Equita. Mail responses are horrible in Georgia. A direct mail company even told me that it wouldn't be worth it. If you live in Dekalb County, there is a dude in Equita that is crushing FE in that area. He's pushing $18,000-$22,000 per month in FE and did over $200K in premium last year. You might want to consider Equita too. Territories are being taken as we speak. I rather pay per lead and have it be guaranteed prospects than to gamble and hope for that great return percentage.
which is why I am thinking about doing Monumental's lead program on the side...per lead, gauranteed 20 for 400 at first, then 15 per week for 1875 in placed premium, or $25 per lead.
I am with Monumental's program now and it's not bad. However, I was told that they are going to change that program and put you on 100% commission and charge $275 per 1000 piece mailing instead. I'll post more info. as I get it. This has just been in the talks so they said they are not taking on any new agents for the original program anymore.
chsutherland@
New Member
- 3
I have a lead program for FE if anyone is looking. I use DM, the leads are about a week old when start coming back in. I work them until I have been told no, or the customer takes the card, and says no. The leads are $25 a piece.
Candidly the upside is they are exclusive, the downside is the response rates are down so it can be slow. Some have both husband and wife which is great, others the spouse is deceased. Some have phone #'s others don't. Personally I don't care as I don't call anyway. Conversion rate is higher in my experience.
As always, they are leads and thus imperfect. Every client is different, many products are needed to adequately meet their needs, but the vast majority are looking for non-med, low face, level premium WL.
Craig
Candidly the upside is they are exclusive, the downside is the response rates are down so it can be slow. Some have both husband and wife which is great, others the spouse is deceased. Some have phone #'s others don't. Personally I don't care as I don't call anyway. Conversion rate is higher in my experience.
As always, they are leads and thus imperfect. Every client is different, many products are needed to adequately meet their needs, but the vast majority are looking for non-med, low face, level premium WL.
Craig
- 707
What is your contract level with these leads? If you spend $300 bucks for a 1000 mailers and you only get 1 back, do I only pay $25?
Thanks in advance.
Thanks in advance.
