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Oh sorry I thought when he said 20-30 leads he meant that's how many "good" leads it would produce. As far as the closing ratio well once you get into the house your close ratio is based on your skill and their need of the product is it not?
The other option of $28/lead and having the company pay for it is the captive route isn't it? You can only sell one product and doesn't that hurt you because you can't be as competitive?
The other option of $28/lead and having the company pay for it is the captive route isn't it? You can only sell one product and doesn't that hurt you because you can't be as competitive?