1. How much?
2. What kind?
3. From who?
4. When?
The old John Savage approach. Very simple, direct, and effective one stop sale.
1. How much-An amount easily affordable.
2. What kind-The kind that doesn't go away, doesn't increase in cost, and builds cash value. (Remember this is FE).
3. From who-(Or is it whom). From me I am here and can get you the best deal.
4. When-Right now. There will never be a time it is cheaper than today.
Or something like that!