The over 50 market is not the only market for whole lifeAnd you guys are gearing this to the final expense crowd? Even if they did have a 5 to 15 year old they wanted to insure and they wanted a limited pay like a 20 pay which is really a life pay for them, they would never latch on to this idea. Wouldn't be simple enough for them. Who is going to remind them in 20 years.
Am I missing something?