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I think you are mixing up the old school debit market with the newer school of FE. You are in the debit world like me, and you think you are in the FE market. Do you collect cash?
No, I don't collect cash and I don't do debit. The FE market I'm describing is the 1% card returnees. That's not 1% of the population, that's 1% of a targeted market that replies to the mailers.
These are not the middle class folks just sending in a card to get insurance. These are world class procrastinators that, if they ever thought they needed to make a plan, put it off for another day. Most of them have already met with another agent and didn't buy then either.
I met with a couple this morning in a home that was about 500 square feet. Not an apt., a detached home. He gets $800/mo. from SS and she gets $600/mo. They are both on medicaid. They are not married so that they don't have to pool their money. I sold both of them a small policy. That is my typical appointment. Place wasn't as dirty as most I go into to nor as clean as I would prefer.
My next stop was about a 900 sq ft home. Husband gets $1100/mo, wife gets $800. I sold both of them a small policy. next place i go to the refrigerator is on the front porch because there is not enough room in the house. Couldn't do anything with those folks. And so on and so on.
Nothing out of the ordinary for my days in the field. No earth shattering stories. If I talked to any other FE agent running FE expense reply cards they would give almost the same story.
That is the FE market. They are people that don't have an agent. I have had the same agent for my home and autos for almsot 30 years. These folks get their insurance from a TV commercial. If they have P And C at all.
Now, marketers will tell you differently. But, I did $3700 in ap today while the marketers are telling you that I'm working the wrong market.
And, I was working in Indiana today and not Ky. So, maybe everyone is poor there, too?
I enjoy what I do and I enjoy meeting people just like that. One guy noticed the union bug on my card and we had a nice conversation about that and he told me how he was from Detroit and work for GM for 20 years. He is working part time as a maintenance worker now at the Toyota plant and just hates seeing those foreign cars roll off the line. He and I were pretty much in sync about that. He will keep a policy with me forever.
No one I met with today had a med sup. All but a couple had an MA plan. I probably left money on the table by not asking about annuities.