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The phonebook was my 1st lead book. We called it a prospect book. It was full of names and numbers of people for me to call. Then I upgraded to the newspaper.
I still remember my phonebook and yellowpad.
My first "lead book" was also the phone book but we were "more advanced". I also used a voter registration list, it had birthdays.
I use to be able to go through the phone book and successfully find people who were on Medicare by their first name.
My first "CRM" was also a Big Chief tablet and a Sharp Crayon.
Thank God for advances in technology!