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You are also able to go back and listen to every conversation and critique yourself.
This is an incredibly valuable tool in helping an agent perfect his/her approach over the phone. Too many agents who are new to this type of selling are letting sales slip through their fingers and don't have a clue how much business they are missing out on.
When I train agents I stress the importance of evaluating each phone call after they hang up. To make notes about what they feel they did right and how to improve the places where they may have stumbled a little.
I also tell them that the timing with which they say things can be just as important, if not more so, than what they say. The only way to perfect this is to listen to the conversation again after they hang up.
The agent is going to get one opportunity to make a first impression on the prospect who just called. What the agent says in the first ten to fifteen seconds of the call is critical. It better be perfect and well rehearsed to the point that is sounds very smooth, conversational and peaks the prospects interest.