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Why?...Not that I blame you.
Health Insurance Leads
- Thread starter dave74
- Start date
I used ASAP for about 6 months and for about 3 of those months, the leads were good. At the same time, I was also getting Prospect Zone's leads. On several occasions, I noticed the same exact leads, coming from both vendors within seconds.
I guess there point could be made that the prospect was searching several websites for a quote, but not within seconds.
The girl that manages them, Jessie was great to work with, but I didn't feel comfortable keeping them as a source.
I guess there point could be made that the prospect was searching several websites for a quote, but not within seconds.
The girl that manages them, Jessie was great to work with, but I didn't feel comfortable keeping them as a source.
- 10,275
Funny...but recently, I have noticed a few ASAP leads match my NQ leads. I hope ASAP isn't owned by PZ, as Rick mentioned.
I'll ask them today.
I'll ask them today.
- Thread starter
- #114
- 3,863
That is why I turned off my account , you can fill in the blanks as you choose.
- 168
They killed Kenny too...
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Somewhere between 0% for agents who don't know what there doing, to 100% depending on how many leads bought. However, the more leads bought, the greater the likelihood it will be less than 100% even for a great salesman.
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- 3,863
IMHO buying an "exclusive" lead (most of the time it is not anyhow) from the same Internet pool of prospects (low income, young age, uninsured, etc., etc.,) makes no sense.
An exclusive lead that is garbage - is still, well garbage.
One other point (here is where Mike chimes in) - buying "exclusive" leads from those who use affiliate programs is a recipe for disaster as the quality will be low and the lead can very easily not be exclusive as the affiliates are usually not policed properly.
- 168
Just saw this. Time to chime.
At MostChoice, we like to call this the "exclusive to whom" game. You see, it cost a lot of money to generate leads. The only way to overcome those costs is to sell the lead multiple times. If you are going to buy a lead exclusively, you will have to pay the cost of what ordinarily 3 agents cover (8+ at other lead services.) If you find anyone quoting you a shared price level on exclusive leads, they most likely bought the lead from someone else and now are selling it to you, albeit exclusively. Here is why we call it the "exclusive to whom" game:
The company they bought it from probably sold it a few times and they probably bought it from another company that sold it a few more times. True, the company you bought from sold it exclusively to you, but that doesn't mean everyone who was there before them didn't sell it over and over again. You got sloppy seconds, or thirds, or maybe even fourths. Therefore you must ask the question: "To whom was this sold exclusively?" Even if you get the answer you want and you can buy the lead exclusively at a higher price, it's still not worth it. Here's why.
No one can control the actions of the customer just their own actions. The lead is not likely to just trust you without doing at least a little due diligence, no matter how many companies you represent. No matter how many carriers you show on the spreadsheet, there is still only one "you." Three is the magic number. They will find two other people to talk to regardless of whether the lead company you buy from provides them or not. If necessary, they will just drive down the street. After all, insurance agents aren't that hard to find.
It's kind of like going to a car broker and he tells you: "Trust me, I can sell you every type of car out there. Really, you'll get the best price with me. There is no need to shop." Would you take that advice?
The best you can hope for is to control the actions of the customer by letting 2 other agents quote the prospect as well - but control the companies they quote. That is why we offer the carrier exclusive. While not perfect, it's as close as you can get to giving the lead a good reason to trust a small set of agents that are unlikely to step on each others toes.
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Sometimes it's easy to figure out. This is from the insure.com privacy policy page:
Insure.com Car Insurance - Official site. Compare auto insurance quotes, 200 companies, instant term life insurance quotes, life insurance quotes, health insurance quotes, medical insurance quotes, dental insurance, long-term care insurance, renter's
"[FONT=Arial, Univers, Helvetica]When you provide us with personal information such as your name, address, e-mail and/or phone numbers, we will consider that action as being your express invitation that we, including any subscribing or affiliated customer of the Insure.com or NetQuote referral service, contact you about insurance via e-mail, telephone and fax, using the information you have supplied, even if you are registered on any state or federal "Do Not Call" list."[/FONT]
One of the agents that testified at trial testified that he caught insure.com selling the leads "there call center didn't want" (something to that effect) to NQ. He was not too happy about it. Apparently, they never told him it was going on.
Oh well, now I'll get a nasty email from Robert Bland...
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- 168
Just go to quantcast.com and check out the affinity scores in the"Audience Also Visits" section on the right. If you see a really high score, say over 10x, that probably means it is a little too much of a coincidence that the site visitors also visit another lead company. For example:
Netquote customers are 45.8x more likely to visit insureme.com than the average web user at another website.
netquote.com - Quantcast Audience Profile
Likewise, look at insureme.com's quantcast affinity score for netquote:
insureme.com - Quantcast Audience Profile
Again 45.8x. Surprise, Surprise, they match. Also, notice that MostChoice.com does not come up under either of their audience profiles.
Now let's look at MostChoice.com:
mostchoice.com - Quantcast Audience Profile
Netquote and Insureme do come up, but at much lower values of 12.4x and 5x. This would represent random chance as a result of a customer actually looking for insurance and going to both websites from a search. In other words, the differential between the affinity scores from MostChoice to Netquote and MostChoice to Insureme, and the affinity score between Netquote and Insureme, and the fact that they are identical, most likely shows that this is not random. We already know that almost every lead Netquote and Insureme generates is swapped to some degree. This was testified to at trial.
Now, take the same methodology and apply it to gohealthinsurance.com (PZ) and you can calculate the likelyhood of lead swapping and the degree of which it is going on with netquote and insureme based on the differential:
gohealthinsurance.com - Quantcast Audience Profile
Everyone follow that?
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The best way I can describe it is by example: "Lets say you primarily find yourself selling "ABC Health Insurance" and "XYZ Health Insurance." we will give you the exclusive representation of those insurance companies to the lead. We will find 2 (hopefully 3 but in reality we rarely make it to 2, on average) other agents that will represent say, "123 Health Insurance" and "456 Health Insurance," etc. and we will give them the exclusive representation on those companies. All agents will give different quotes to the customer because they will all represent different customers. While not exclusively "owning" the customer (no one can own a customer) you will at least have some protection on what is represented by other agents. It actually works pretty well.
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insurance4life
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An insurance services firm specializing in both the domestic and international life insurance marketplace. In Pro Insurance helps you find affordable health insurance, Liability, Property, Auto, Home, Dental, Vision, Classic car, Workers comp, Group insurance, Low cost insurance and Business insurance.
