Health Insurance Leads

[Crabcake Johnny]

You can take batches of aged leads, import then into a dialer and let that crank away

 

[russelltw]

Erik, you sound like a nice person, but I have to list my experience with Allwebleads (AWL). Please check out my thread titled "my experience testing allwebleads.com" on 8/31/08.

I tested your site after I continued to get the "your the 5th person to call in the last 5 minutes..." and the ROI I calculated.

I opened a yahoo email account and went to your lead generation site and completed a request. The results were something else.

Testing a lead source is the only way to see what you are getting for your money. My experience over 6 months with AWL was about 9% conversion. With another provider I was testing returned 22%. This difference in ROI made me test and the thread listed above opened my eyes as to why I was getting such a poor return with AWL.

One thing I am impressed with AWL is the amount of leads they produce. I calculated they generated on average about 1200 per day over the 6 months I was using them. Imagine selling 1200 per day at $10 per lead to minimum of 2 agents (read my thread above and you will see this number is pretty low). you get $8,760,000 per year. I know there were about 6 people running AWL when I was using them, so overhead was low. Jim Waltrip and Ryan Petterson (owner/part owner, not sure) must be doing very well. This made me realize I was on the WRONG side of this business.

Good luck
Russelltw
remove spaces to see links or just search google on "jim waltrip all web leads"

austin. bizjournals. com/austin/ stories/ 2008/06/30/story8.html Congrats on that aspect. AWL is amazing when it comes to that....

reuters article is impressive also. Multi-million dollar business within one year.

 

[TXINSURANCE]

My experience over 6 months with AWL was about 9% conversion. With another provider I was testing returned 22%

22% is not sustainable in volume, 9% is not bad at all IMHO.

Depends on the cost of leads and ROI which the conversion of course does not reveal without more information.

I can name top (large) lead companies that consistently convert 2-5% and they are some of the largest lead providers out there.

Most top tier lead providers are all sharing data anyhow (which is why they ask for your license number) they encrypt it so duplicates do not appear (and you bust them).

With top tier companies it is almost irrelevant who you buy from, it comes down to filters and who has the cheapest price.

 

[dave74]

I hear you guys about buying more than 12 leads to close more deals. I cannot afford more than that. Should I buy aged leads than? How do I do the dialer John?

 

[Crabcake Johnny]

Business Data Lists - Al will get you set up.

 

[TXINSURANCE]

Aged leads can get very expensive and time consuming. I would say aged leads are good practice or more for the veteran agent with an effective automated dialer.

My costs have always been higher on aged leads than any other lead.

 

[Crabcake Johnny]

TX - I know your ROI on LeadPod was horrible but it's a life saver for a lot of agents who simply don't attempt to contact the lead enough times. I still recommend them.

Cost of acquisition is about $40 to $60 more per client however at an average profit of profit of $500 per deal so what if it's $450 if it keeps you in the business and you have a life.

 

[moonlightandmargaritas]

I hear you guys about buying more than 12 leads to close more deals. I cannot afford more than that.

Not trying to discourage you, but quite frankly if you can't find a way to beg, borrow or steal some working capital to invest in decent marketing, this might not be the career for you...

 

[Crabcake Johnny]

Exactly M&M - you are either going to:

A) Come in with at least $2,000 for leads (minimum)
B) Do at least 4 hours of cold calling per day (b to b or telemarketing)
C) Watch the days tick by until quit

 

[erikAWL]

Testing a lead source is the only way to see what you are getting for your money. My experience over 6 months with AWL was about 9% conversion. With another provider I was testing returned 22%. This difference in ROI made me test and the thread listed above opened my eyes as to why I was getting such a poor return with AWL.

Russeltw - sorry we werent able to produce the ROI you were looking for. We're always adjusting our lead generation approach and the algorithms we've developed for bidding/distribution to try to provide the best balance of value to the consumer and the agent.

You sound like someone who understands the sort of work and analysis required to make your business work - many agents expect leads to sell themselves or have otherwise overestimated what they'll get from a lead vendor. We get great reviews from many of our customers who are happy with the leads and the ROI we deliver to them in their area. But we also know that we're never going to be perfect for everyone.

My own personal feeling is that a good lead source should have somewhere between 10-20% conversion - if the pricing is right at that level it should be very profitable and productive for the agent.

Let me know if you ever want to give us another shot - we'd be happy to analyse the filters and potential leadflow to help you get the best value from our service.

Thanks again,
Erik
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Most top tier lead providers are all sharing data anyhow (which is why they ask for your license number) they encrypt it so duplicates do not appear (and you bust them).

Is the issue that the lead providers share - or is it that the agents buy from multiple providers, or that the consumers fill out multiple forms?

In all of these scenarios you would want duplicates suppressed to provide the best value to all involved.