- Staff
- #11
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Don't confuse your prospect.
Present one plan if you can. I have learned over the years if you present more than 3 plans you could confuse prospect.
I couldn't agree more! You're the expert, you pick the product that best meets their needs... then tell them why it's the best product for them.
I have five main carriers in my state, I put them all on a one page with a few different deductible options from each carrier. My theory: if I show them all five carriers, there is no reason to question my judgement. I then ask a few questions, educate them on the differences between plans that would work for them, and then let them decide. My "education" usually points them to one or two specific plans. In the end, I sell them what they want to buy.