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Greetings and salutations,
In the spirit of giving that has overcome the Final Expense Forum as of late, I feel obligated to continue "paying forward" my success with an unusual lead piece I developed that's helped me get some nice sales over the past few months.
Example results from the mailer:
1) I've placed roughly 20000AP since last I began using this lead last month, generated from a total of 57 leads.
2) Next week or the week after, I'll submitting a $10k to $15k AP term policy (admittedly long-shot chance for approval, but worth mentioning) generated from this mailer.
How this final expense life insurance lead works.
Important - in order to effectively use the lead piece below, you need to have at least 500 clients (or former clients) you've placed life insurance business with.
Why? Because the power of this lead piece is that you are mailing to clients you've previously sold final expense insurance to ONLY.
All marketing gurus will tell you the quality of the list you're mailing to is the primary driver behind the success or failure of a campaign.
And with this lead piece, since you are mailing leads to people who've already bought and trust you, you're very likely to see a much higher response rate (and close rate) relative to mailers sent to a cold list, who've never purchased from you.
Here's the lead I'm using with private information removed:
Lead Concepts showed me and mailed out this mailing campaign for me. They'll do the same if you contact them (no, I don't get paid for the endorsement).
Some last thoughts.
Every final expense agent should make some sort of contact with current (and past) clients within the first 6 to 12 months after placing the original piece of business.
One thing that struck me as strange early on in this business is how many prospects I sold MORE coverage to... that the first agent who placed the original policy, did NOT make the effort to try to place some more!
Why is this? I'm sure the high failure rate is to blame. But many of us are guilty of not going back to clients and seeing if their circumstances have changed.
Unfortunately, if you don't, someone else will help and you'll lose the opportunity to make an easy sale.
Which is why I plan on using the lead above on a continual basis. It keeps me top-of-mind with my clients, and eventually, when the timing is right, they will reply back and ask for my help with another policy.
Hope you found this post helpful.
In the spirit of giving that has overcome the Final Expense Forum as of late, I feel obligated to continue "paying forward" my success with an unusual lead piece I developed that's helped me get some nice sales over the past few months.
Example results from the mailer:
1) I've placed roughly 20000AP since last I began using this lead last month, generated from a total of 57 leads.
2) Next week or the week after, I'll submitting a $10k to $15k AP term policy (admittedly long-shot chance for approval, but worth mentioning) generated from this mailer.
How this final expense life insurance lead works.
Important - in order to effectively use the lead piece below, you need to have at least 500 clients (or former clients) you've placed life insurance business with.
Why? Because the power of this lead piece is that you are mailing to clients you've previously sold final expense insurance to ONLY.
All marketing gurus will tell you the quality of the list you're mailing to is the primary driver behind the success or failure of a campaign.
And with this lead piece, since you are mailing leads to people who've already bought and trust you, you're very likely to see a much higher response rate (and close rate) relative to mailers sent to a cold list, who've never purchased from you.
Here's the lead I'm using with private information removed:
Lead Concepts showed me and mailed out this mailing campaign for me. They'll do the same if you contact them (no, I don't get paid for the endorsement).
Some last thoughts.
Every final expense agent should make some sort of contact with current (and past) clients within the first 6 to 12 months after placing the original piece of business.
One thing that struck me as strange early on in this business is how many prospects I sold MORE coverage to... that the first agent who placed the original policy, did NOT make the effort to try to place some more!
Why is this? I'm sure the high failure rate is to blame. But many of us are guilty of not going back to clients and seeing if their circumstances have changed.
Unfortunately, if you don't, someone else will help and you'll lose the opportunity to make an easy sale.
Which is why I plan on using the lead above on a continual basis. It keeps me top-of-mind with my clients, and eventually, when the timing is right, they will reply back and ask for my help with another policy.
Hope you found this post helpful.
