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Some believe exclusive leads are only sold one time. I have no idea how to prove/disprove that assumption.
But a truly exclusive lead is someone who has not responded to any other ads. In all the years of developing my own leads I have never discovered a way for someone to see my promotion and mine is the ONLY ad that motivated them to take action.
By exclusive leads I mean a lead is sold to only one agent, not multiple agents, by Sr Life. Of course that lead may respond to another FE ad, either Sr Life's ad or your ad. No way to control Ms. Jones responding to different ads.
Sr Life's lead dept. tracks all leads by phone #. So if Ms. Jones responds to 3 FE ads from Sr Life....TV commercials/DM/website, etc that lead will still be sold to only one agent rather than 3 different agents.
I use the word "exclusive" because in some organizations the mgr. is reselling leads over and over again to unsuspecting agents. All of our leads come from the carrier's lead dept. at the home office, not any managers. That way my agents can be confident knowing they're not working an old rehashed lead, or that I cherry picked thru their leads first before they get the leads, etc.
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