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Spot on. Many people who call tv leads don't fill cards out. The proof is in how much vol SL does. We all know they got a super high priced product and they wouldn't be able to replace 95% of stuff out there. Thus the people calling in obviously haven't filled out dm cards nor many fb leads or they'd have a much lower priced policy already. The tv commercial struck a nerve and they called . Thus many are uneducated to the price of fe and are more susceptible to paying higher premiums for coverage thinking "that price isn't bad"
They do answer their phones to telemarketers and they do mail in cards.
I've replaced every SL I've ever run across except 1. And that one didn't medically qualify.
He didn't qualify for the SL either. It was clean sheeted.
But that's on them.
The people calling TV ads are responding to every other ad too.