IMOs Who Also Sell Leads...

[DayTimer]

Why ? It is the same either way.

I don't agree, Louis. If the IMO is getting leads on a fixed price basis there is no risk to the IMO in producing the leads. If I could buy leads direct from MSPM for $29 why would I want to buy them from my IMO for $32, and why on earth wouldn't my IMO want me to cash flow as much as possible and write as much business as possible?

I think what Jeff is pointing to is there are some IMO's who are clearly still firmly rooted (hmmmm .... "ROOTed" in the insurance business, and there are others looking to monetize their agents beyond the override/overwrite.

 

[Thedude]

We actually don't charge enough for our leads but production is the end goal and that's where the money is made for everyone.

Can you explain how it's a conflict of interest ? Just curious, haven't read the entire thread yet.

 

[Rearden]

Reasons to charge above cost:

1) Credit card chargeback risk.
2) Excess lead inventory the agent refuses to purchase (even though they agreed to it).
3) IMO lead campaign management. Having a dedicated person distributing leads for a bunch of agents, queuing up orders, adjusting orders, dealing with the lead house. Lots of work. And like every part of a business, the cost is typically passed on to the end user.

 

[DigitalBGA.com]

Why ? It is the same either way... If they generate their own lead for $5 and sell it for $10 is no difference than buying from a third party at $8 and selling for $10... As long as the agent knows what the lead is costing up front and is willing to pay it, there is no one being harmed.. If I buy a lead from someone, it is non of my business what they paid for it.. My only concern should be what I pay for it.

Guess it is that we'd never put our name behind a lead that we didn't generate ourselves.

 

[WinoBlues]

I think what Jeff is pointing to is there are some IMO's who are clearly still firmly rooted (hmmmm .... "ROOTed" in the insurance business, and there are others looking to monetize their agents beyond the override/overwrite.

I thought this was Nic.

 

[goillini52]

I also know who I'd stay as far from as possible.

Who...who....???

 

[DayTimer]

I thought this was Nic.

Well, you know, I have been wrong before ... many, many times.

Who...who....???

I'd not want to contract with North Star.

 

[DonP]

So Digital your confirming what NSRH was saying generating Long form FB leads. These are ads that mention final expense burial insurance and and there's a cost. The client is taken to a separate landing page were they have to fill the info out . Your saying these are about $7 a lead to generate? Lead vendors on here are selling for $20 and they claim to make little money. NSRH was blasted when he said they cost about $7 to generate.

 

[HoosierLife]

So Digital your confirming what NSRH was saying generating Long form FB leads. These are ads that mention final expense burial insurance and and there's a cost. The client is taken to a separate landing page were they have to fill the info out . Your saying these are about $7 a lead to generate? Lead vendors on here are selling for $20 and they claim to make little money. NSRH was blasted when he said they cost about $7 to generate.

The price is much lower when you're not targeting a local area. Statewide or multi-state campaigns are much much lower.

 

[Newby]

No one that runs a competitively priced lead program is profiting off of it. Except...and this is a huge exception...if they re-sell those leads. The agencies that resell leads a 2nd time and a 3rd time etc. are definitely profiting off of that.