I don't go straight to a directory, but I do go to Google when I am shopping for something. Some of these directories show up on page 1 under the organic listings. My site is not there yet so for the price it seems like it might be worth it. At $80/year I only need to sell 1 policy and this pays for itself. I would imagine I'm going to get a few phone calls from this if it is showing up on page 1.
I guess I was also wondering about SEO, this could be another link to my site from a very relevant site. Am I totally wrong in assuming this would help my sites ranking.
That will hardly get you close to Page 1 of Google, Dont fool yourself.and dont waste your money