Insurance Agent Websites

I didn't want to start a new thread, so I'll ask this question now, since we are talking about SEO.

How important is "PageRank"? I notice my site has the worst rating (1). What do I have to do to move it up? And does a low number hurt you?

The worst ranking is actually 0, so it's not quite as bad as it seems.

If you are getting targeted traffic and are ranked well in the search engines, the low page rank may not be hurting you, at least not right now.

My PR has gone down over the last couple of years, but my traffic has gone up during the same period, so PR isn't everything. However, I'm working hard on moving my PR up and should start to see some improvement soon.

I'm pretty sure that my PR went down because of all the paid links i bought. However, since I bought them well and used proper anchor text my site is still more relevant for my important keywords than most other sites.

Your PR will improve based on several factors. I certainly don't know all of them and don't know what order they should be listed. Here are some fo the factors I'm aware of:
  • Age of your site - older is better
  • Number and quality of back links
  • Size of site - it is better to have more pages, but you can't create a whole bunch of pages and post them tonight. The growth has to look natural.
  • Code validation - code should validate
  • Link validation - broken links are bad
  • Size of pages - 250 to 500 words is good
  • Load speed - faster loading pages are better
  • Length of domain registration - longer is better
I'm in the same boat. So I can't say that my advice is tried and tested.

Right now I'm doing enough things right to maintain my #1 ranking for 7 of the 8 phrases that I target. But if Google starts putting more emphasis on the Page Rank, I'll lose a lot of money, so I'm working hard to move mine up as well.
 
OK. Thanks. I guess I better get to work as well.

Having a page rank of 1 isn't actually that bad. There are only like 5 websites that have a 10 - Google, and a couple others. Even Facebook only has a 9 and Yahoo has a 9. The highest I've ever seen a local insurance agent get is a 4. Also, jumping from a 1 to a 2 will take a bit of effort, but it will take at least twice the effort to jump from a 2 to a 3. For each number that you jump up, the harder it is to get the next number. Having a 0 page rank is also better than having an "N/A" show up as your page rank. At least with a 0, Google knows you exist.
 
I found a great place for my insurance agent website,
I think it was very reasonable only $40 month and it has everything, quote engines, articles etc.
tip.goatquote.com
it was very easy to set up and they were a big help

Make yours a great day,
D.T.
 
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It seems the more "SEO" I do, the less sleep I get, and my traffic is actually starting to slow down. Does anyone know any good "press release" sites. Ones that are of good reputation, and actually looked at by other places? I think I need to do a good press release along with my articles and blogging.
 
It seems the more "SEO" I do, the less sleep I get, and my traffic is actually starting to slow down. Does anyone know any good "press release" sites. Ones that are of good reputation, and actually looked at by other places? I think I need to do a good press release along with my articles and blogging.

Do you want a free one or a paid one? If you're looking to do a press realease that you want to actually show up all over the place in news articles online, you're going to first have to pay someone to write the press release (unless you're really good at writing interesting articles - I know i'm not). There's a company SEO PR: Search engine optimization and public relations experts that I read about and they basically write your press release and make it SEO friendly so that you can insert the keywords you want somewhere in the article. Also, this company marketwire.com is the one I would use for distribution. They have a ton of magazines/newspapers/online sites that they distribute to. It's not too expensive either.
 
I can write the press release, but I just need to know where to get it distributed, so it actually shows up a ton of "good" places, not just a ton of never seen places.
 
I can write the press release, but I just need to know where to get it distributed, so it actually shows up a ton of "good" places, not just a ton of never seen places.

Yeah. I've been looking in to who is best for that, and I plan on using Marketwire. This page: Marketwire's U.S. distribution shows you who will see your press release depending on what part of the country that you want it to reach. I was looking into doing the entire US for another business. The cool thing is that they track the distribution and they'll tell you if an article gets published anywhere on your press release. Then you should link that article somewhere on your website.
 
that sounds pretty good. About how much would a national release cost? I looked at the site for a second, but didn't see any costs anywhere, so I left to do something else, and forgot about it.
 
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