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I didn't want to start a new thread, so I'll ask this question now, since we are talking about SEO.
How important is "PageRank"? I notice my site has the worst rating (1). What do I have to do to move it up? And does a low number hurt you?
The worst ranking is actually 0, so it's not quite as bad as it seems.
If you are getting targeted traffic and are ranked well in the search engines, the low page rank may not be hurting you, at least not right now.
My PR has gone down over the last couple of years, but my traffic has gone up during the same period, so PR isn't everything. However, I'm working hard on moving my PR up and should start to see some improvement soon.
I'm pretty sure that my PR went down because of all the paid links i bought. However, since I bought them well and used proper anchor text my site is still more relevant for my important keywords than most other sites.
Your PR will improve based on several factors. I certainly don't know all of them and don't know what order they should be listed. Here are some fo the factors I'm aware of:
- Age of your site - older is better
- Number and quality of back links
- Size of site - it is better to have more pages, but you can't create a whole bunch of pages and post them tonight. The growth has to look natural.
- Code validation - code should validate
- Link validation - broken links are bad
- Size of pages - 250 to 500 words is good
- Load speed - faster loading pages are better
- Length of domain registration - longer is better
Right now I'm doing enough things right to maintain my #1 ranking for 7 of the 8 phrases that I target. But if Google starts putting more emphasis on the Page Rank, I'll lose a lot of money, so I'm working hard to move mine up as well.