Insurance Domain Names
- Thread starter mickeystones
- Start date
jeremyeast
Expert
- 96
I think I disagree with Mark on this subject but as I am new to webstuff I certainly would love to listen to more opinions. If I could go back I would buy an existing domain with site age so I didn't have to sit in sandbox for six months to rank for anything of major traffic.
I even redirected an old insurance site from Norvax that I wasn't using to get the seo fx from that, but no luck. I should have just built up the old Norvax site in retrospect. But I also shouldn't have been in Russia playing around next to that nuclear missile silo, but most of that hair has grown back.
I even redirected an old insurance site from Norvax that I wasn't using to get the seo fx from that, but no luck. I should have just built up the old Norvax site in retrospect. But I also shouldn't have been in Russia playing around next to that nuclear missile silo, but most of that hair has grown back.
- 997
Unless the domains have some pre-extising page rank combined with being two years or older or are a commonly search short tail keyword it's pretty much useless to purchase unless it's your business's name.
Last domain I sold was for $400 had a PR of 4 was a little more than a year old, I wouldn't recommend anyone buying a domain name just because it says "auto, life, home" in it.
P.S. First domain I ever sold was bankraider.com for $28 bucks with no PR, and few backlinks so people may buy it as they may buy anything.
P.P.S That $400 domain name was actually to an insurance lead company.
Last domain I sold was for $400 had a PR of 4 was a little more than a year old, I wouldn't recommend anyone buying a domain name just because it says "auto, life, home" in it.
P.S. First domain I ever sold was bankraider.com for $28 bucks with no PR, and few backlinks so people may buy it as they may buy anything.
P.P.S That $400 domain name was actually to an insurance lead company.
- 10,275
I used to own dozens of athlete domain names such as anthonyfasano.com and chadgreenway.com.
There was too much worked involved so I ended up giving almost all of them away or letting someone else pick them up.
Now I have some extra insurance-related website domains that I'll hopefully do something with some day.
There was too much worked involved so I ended up giving almost all of them away or letting someone else pick them up.
Now I have some extra insurance-related website domains that I'll hopefully do something with some day.
eza4short
Expert
- 78
if a person shortens a word like insurance to ins would it make a difference as domain
- 10,275
Good question. I have a feeling that's not going to help...especially if your last name is "Tigate."
- 475
Good question. This just inspired a quick blog post on this topic: Does "ins" substitute for "insurance" in SEO?
- 997
Yes as INS is used on SERPs mainly for immigration, definitely not insurance unless you have a serious number of backlinks with ins as anchor text.
eza4short
Expert
- 78
well glad I help out with an idea for a blog.
- 1,432
There are a lot of aspects of SEO and SEM that matter a lot more than the domain name. But you never know when a small thing will be the difference between being on the first page of the SERPs or the second page of the SERPs for a search phrase.
The perfect domain name will include the main keyword you are targeting. It should be easy to spell and not include any homonyms (words that sound alike such as "bear" and "bare") or commonly misspelled words. It should be short and not include any hyphens or underscores.
Like a lot of things you will need to compromise. You probably won't find the perfect domain name today unless you pay for it or are ahead of the curve on a new product that has yet to be promoted.
All of the domains I've purchased lately include "insurance", but the first one I made money on is LoveTheRates.com. It gets a little more traffic each year and I have no intention of abandoning it.
Some of my domains have hyphens in them. As I said, sometimes you have to compromise. But I would never buy a domain that includes both hyphens and underscores.
Visitors you get from SEO and PPC are just going to click on a link. Their spelling ability won't matter. However, if they see your domain name in your PPC ad or elsewhere, they might be more likely to click on it if the name includes some part of their keyword.
For most of you, your primary keywords will include your state name and the word "insurance." It shouldn't be too hard to come up with something that includes both. Your target audience should know how to spell your state name. You can also use the abbreviation. Google is pretty good about doing the conversion. States abbreviations that don't convert well include OR ME and IN for obvious reasons.
The perfect domain name will include the main keyword you are targeting. It should be easy to spell and not include any homonyms (words that sound alike such as "bear" and "bare") or commonly misspelled words. It should be short and not include any hyphens or underscores.
Like a lot of things you will need to compromise. You probably won't find the perfect domain name today unless you pay for it or are ahead of the curve on a new product that has yet to be promoted.
All of the domains I've purchased lately include "insurance", but the first one I made money on is LoveTheRates.com. It gets a little more traffic each year and I have no intention of abandoning it.
Some of my domains have hyphens in them. As I said, sometimes you have to compromise. But I would never buy a domain that includes both hyphens and underscores.
Visitors you get from SEO and PPC are just going to click on a link. Their spelling ability won't matter. However, if they see your domain name in your PPC ad or elsewhere, they might be more likely to click on it if the name includes some part of their keyword.
For most of you, your primary keywords will include your state name and the word "insurance." It shouldn't be too hard to come up with something that includes both. Your target audience should know how to spell your state name. You can also use the abbreviation. Google is pretty good about doing the conversion. States abbreviations that don't convert well include OR ME and IN for obvious reasons.
