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Just the model of exploiting niches as practiced by many on here. If companies experience adverse selection because they have low rates for smokers, or take certain medical conditions when others won't, etc., they start getting hammered with bad business. They then raise rates or tighten underwriting and agents start running out of places to go.
You see it on here. Guys will use certain companies for this and that then send all the healthy people to the price busters. Very short sighted as they've been killing the golden goose. A company needs a mix of good and bad in order to keep offering the niche.
This is exactly why I sell for one company (with an exclusive product). Its not good business to jump from one carrier to the next, and alot of IMOs have to do this because brokers exploit certain products.
At one time, AmAm would allow someone to be ROP if they currently had cancer that never spread. Well that didnt last very long, brokers sent so much of it their way they cut it off within a couple of years.