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"Hi Bob? This is Jessica Lastname; you won't recognize the name because I'm just cold-calling off a list, and I hate making these calls as much as you hate getting them. Would it be OK if I take 30 seconds to tell you why I'm calling and then you can decide if you want to hang up on me? (The vast majority will laugh and say "Go ahead.")
If they say no then you say: "OK, that's the end of the sales call. Before I hang up can I ask you one quick marketing question? When was the last time you had your life insurance reviewed by a professional agent?"
Go from there.
That's what I call "giving good phone". Adding humor is always a plus.