Key Words/ Key Phrases

[drcoastline]

Hello again,

My next SEO question.

When developing "key word" Key phrases is it necessary to include all variations of a phrase?

In other words is the key phrase:

"Homeowners insurance"

sufficient or need I also include

home owners insurance
home insurance
insurance homeowners
insurance home owners?

Thanks in advance for any input.

Donovan

 

[CHUMPS FROM OXFORD]

I assume most of the SEO gurus will tell you to focus on terms like "New Jersey Homeowner's Insurance" or "NJ Homeowner's Insurance," etc...

Anotherwords...something more localized.

 

[Alston]

Hello again,

My next SEO question.

When developing "key word" Key phrases is it necessary to include all variations of a phrase?

In other words is the key phrase:

"Homeowners insurance"

sufficient or need I also include

home owners insurance
home insurance
insurance homeowners
insurance home owners?

Thanks in advance for any input.

Donovan

It pays to do your research on the different phrases.

Depending on volume and competition one of those phrases is likely to have much more potential than the others.

I assume that you are just listing the above keywords as examples. Unless you have an established, well-ranked site (as Chumps implied), you will not be able to rank for those phrases in the near future.

Per Chumps suggestion, adding a geographic qualifier will make it much easier for you to rank for a keyword and it will probably mean that you get better quality traffic.

 

[CHUMPS FROM OXFORD]

And do you know how I knew that? By listening to folks like Alston, Dave, Val and others that post great free information.

 

[drcoastline]

Thanks Chumps and Alston,

Yes Alston they are just examples and I will be adding geographic qualifiers.

My question is do I need to put in all the variations one might type?

I have started doing some research and that is what prompted my question. When I add in some key phrases there is literally hundreds of variations that one could type and some I never thought of. So do I need to add all the variations or does the system automatically create the variations?

Agreed Chumps this place is great. I'm just a little ticked I didn't find it years ago.

Thanks again.

Donovan

 

[PadduG]

Donovan, there is no simple yes or no answer; if feasible include all variations of a key phrase. However, you should have enough text on the page so that it won't look like keyword stuffing. Some of them could be merged; for example "Home owners insurance" contains "Home insurance" and hence using the inclusive phrase is enough. However if someone is searching with an exact phrase as a requirement in the search engine, then it will not work. Take a look at the search examples on Google and see the variations. Also, once you start tracking the searches (using Google Analytics) you can see how users come to your site; you can also do competitive keyword analysis using specialized tools. You can include more pages on the website and focus on couple of phrases on each page. This will also help improve the quality ranking on search engines. Hope this helps.

 

[drcoastline]

Paddug,

The information helps a great deal.

Thank you for your input.

 

[Alston]

Sometimes with low competition keywords you can put a bunch on a page and get traffic.

You are, however, more likely to be effective if you target one phrase per page.

 

[johnhoefer]

Yes, you should target the variations and you should target the localized variations. California home insurance, home insurance california, california home owners insurance, california home owner insurance, etc.

Build backlinks with all of these anchor texts, but at first skew it so more go to the less competitive keywords. Then as you get success with these keywords, skew the bulk of the backlinks to the more competitive keywords.

 

[drcoastline]

Alston- Can you explain what you mean by target one phrase per page?

Johnhoefer- Can you also epxlain what you mean by back links but what does anchor text mean? Is that the contenet on the page? And what do you mean and why would I skew toward less competative key words and how do I skew to back links. That has me confused.

Again, I am just trying to understand how this stuff works so I know what to look for.

Thanks again for the help.

Donovan