Leadco Exclusive Leads

[Alston]

[FONT=&quot]The non-exclusive "exclusive" leads are probably a lot higher than 10%. I have my own sites and do all of the programming, search engine optimization, database management, etc. so I know that there is no monkey business going on. My visitors also get instant quotes and my son or I try to call people before they have left our site. However, I'm sure that well over 10% of our visitors go to other sites either before or after they visit ours.

The most conscientious and honest lead generation company cannot stop a
prospect from visiting another site.

This means that selling some crap leads is simply unavoidable. Unfortunately the existence of UNAVOIDABLE crap leads seems to give the less scrupulous lead sellers free reign to pad their income by selling a certain percentage of AVOIDABLE crap leads.
[/FONT]
"Exclusive" leads are probably much better than non exclusive leads. They are often not exclusive, but are usually less shared. The real question is whether they are worth the extra money. You have to look at your closing ratio for each type of lead to determine which type to purchase. It is all about ROI. When making your ROI calculations make sure that you include the value of your time as part of the "I."

Around 10% or so of their exclusive leads are not exclusive since some people dive onto more than one site. The other 90% are indeed exclusive.

 

[TXINSURANCE]

This means that selling some crap leads is simply unavoidable. Unfortunately the existence of UNAVOIDABLE crap leads seems to give the less scrupulous lead sellers free reign to pad their income by selling a certain percentage of AVOIDABLE crap leads.

100% Correct and very well stated.

"Exclusive" leads are probably much better than non exclusive leads. They are often not exclusive, but are usually less shared. The real question is whether they are worth the extra money. You have to look at your closing ratio for each type of lead to determine which type to purchase. It is all about ROI. When making your ROI calculations make sure that you include the value of your time as part of the "I."

In most cases exclusive leads (buying them) there is no way to come out ahead. This is a numbers and quantity game, and the cost is usually prohibitive due to reasons stated in your first quoted paragraph above.

Alston is very correct in his post, in addition when considering "exclusive" keep in mind

-People go to other sites
-Some lead companies feed Ehealth
-Is the agent skilled and experienced enough to work exclusive leads (at an extra cost)
-What is return policy on bad health, etc., etc.,
-Where are the leads coming from? An exclusive affiliate lead is still low quality.

A junk lead that only you get is still a junk lead.

Alston hit it on the head with ROI - that is the name of the game. I have no experience or opinion on Leadco - if you have a good ROI, good for you - glad it is working out!

 

[somarco]

The real question is whether they are worth the extra money

and

In most cases exclusive leads (buying them) there is no way to come out ahead

are both accurate statements.

I have worked shared leads for a buck and exclusive leads for $30 and have found very little difference in the QUALITY of the lead.

To me at least, a good lead has a lot of information that can be gleaned. Whether it is accurate or not is another issue.

But a good lead, in addition to general contact information, will also have

Current carrier (rates would be nice too)
Current deductible, copay, etc
Group or individual
Indication of who is using tobacco and meds
List of meds and medical condition

A good lead vendor will screen for this information in the questions. Some leads give little more than contact information and allow the individual to "get by" in 30 seconds or less.

Other vendors ask numerous questions that may require the individual to spend 2 - 3 minutes on the site answering questions.

The more questions, in general the higher quality the lead.

I always look at ROI as that is the only true measure. If I cannot get 5:1 as a minimum ROI I move on.

 

[dmiller90]

and



are both accurate statements.

I have worked shared leads for a buck and exclusive leads for $30 and have found very little difference in the QUALITY of the lead.

To me at least, a good lead has a lot of information that can be gleaned. Whether it is accurate or not is another issue.

But a good lead, in addition to general contact information, will also have

Current carrier (rates would be nice too)
Current deductible, copay, etc
Group or individual
Indication of who is using tobacco and meds
List of meds and medical condition

A good lead vendor will screen for this information in the questions. Some leads give little more than contact information and allow the individual to "get by" in 30 seconds or less.

Other vendors ask numerous questions that may require the individual to spend 2 - 3 minutes on the site answering questions.

The more questions, in general the higher quality the lead.

I always look at ROI as that is the only true measure. If I cannot get 5:1 as a minimum ROI I move on.

Then why do you still use Hometown Quotes if you want quality??

 

[dmiller90]

100% Correct and very well stated.



In most cases exclusive leads (buying them) there is no way to come out ahead. This is a numbers and quantity game, and the cost is usually prohibitive due to reasons stated in your first quoted paragraph above.

Alston is very correct in his post, in addition when considering "exclusive" keep in mind

-People go to other sites
-Some lead companies feed Ehealth
-Is the agent skilled and experienced enough to work exclusive leads (at an extra cost)
-What is return policy on bad health, etc., etc.,
-Where are the leads coming from? An exclusive affiliate lead is still low quality.

A junk lead that only you get is still a junk lead.

Alston hit it on the head with ROI - that is the name of the game. I have no experience or opinion on Leadco - if you have a good ROI, good for you - glad it is working out!

You are 100% correct, Exclusive is just a mindset and a complete waste of money. Especially from the Lead Vendors I know that are selling Exclusive Leads, same junk advertising, and low converting PPC ads. None of these vendors have any type of organic relevance or related search terms.

Here is one of the Exclusive Return Policies on Disqualifed Leads from one of the Great Exclusive Vendors. Sure let me spend 20 bucks and get junk that I cant return. What a Joke.

Q. What if someone is not eligible for health insurance, is that a bad lead? A. No! Why would it be? In individual health insurance, if they are not eligible for health insurance, they can't get it anywhere, so that means no other agent can get them health insurance. There are many legitimate, reputable alternative plans available for you to offer to them. Why let a sale go?

But wait!!! if you want to add $6.00 to the initial lead cost, you can return uninsurables. What a Deal!!!

 

[Guest]

Stacy at Leadco is a very stand up guy, yeah , he can't police the clients going to another website, but he (and Norvax) seem to have a great grasp on things in the lead world.

We've heard stories about lead vendors selling back and forth to cover volume, maybe it's true, maybe it isn't. Regardless,
see what you're ROI is (nod to Alston) and stick with what works, the top agencies use multiple lead sources and generate their own as well.

Just learn how to present, sell and close who you speak to (in larger percentages) and the leads will be worth it!!

Just sell!!

 

[moonlightandmargaritas]

We've heard stories about lead vendors selling back and forth to cover volume, maybe it's true, maybe it isn't.

Based on tests that many have done, it's definitely true.

 

[Guest]

I swear, it seems to me that many, many agents just don't close deals, how many people do you speak to that don't buy? And why is that? Are you not offering the most competitive plans? If not, then do it, if you keep getting outsold by BCBS, get appointed and sell, eliminate the BS excuses as to why you don't sell, the leads don't suck, the carriers don't suck, either you suck or your training sucks.

If you can't sell a reputable carrier's product to someone actively seeking insurance, you need better sales training!

Think about this: If prices are regulated by the insurance companies, what can one agent provide over another to please clients?

Engage the client
Educate the client
Empower the client

Provide better service!!!

 

[Guest]

Based on tests that many have done, it's definitely true.

Mine was more tactful, and I don't always believe what I hear, didn't we learn that yesterday? LOL

 

[CHUMPS FROM OXFORD]

"what can one agent provide over another to please clients?"

They can lie and mislead (See HBD).