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- #31
Then how are 100"s of other call centers thriving with the free lead programs ? On this board David Duford seems to be killing it with free leads . And Jeff Root has been doing it for yrs and seems to do well . They obviously have a way of compliant leads with few lawsuits . But i understand they potential legal issues .That is correct. I'd say you'd have to cut out California, New York, and Washington state to be safe. But that still doesn't negate the possibility of calling someone on the do not call list.
Or working a non compliant lead. Each state decides what is compliant and what is not. Could be as simple as using one wrong word. Could cost you a million dollars.
Vendors don't care because when you buy leads from them you sign a liability waver so you are personally liable not them.
Adam spent 10s of thousands a month on scrubbing data on the do not call list. Some still fell through the cracks. He was liable. He was also generating the most compliant leads he could, at the lowest cost, and still was not compliant according to certain people.
It was constant work. 16 hours a day. Paying for compliance lawyers, scrubbing data, starting and stopping new dialers that want year long hundreds of thousands of dollars contracts. Staying on top of a hundred phone numbers that are constantly getting flagged and needing to be switched out. Getting a hold of all that Data needed to generate leads and live transfers. And also call centers to call all that data.
Not to mention the hundreds of agent every month that want to do telesales. Who need to be contracted trained and termed if they don't work out.
It really is a lot of work and risk for as much of a return you can get from having field agents to it the same way they have for a hundred years.