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It is indeed first right of refusal in technical language, but you will hear managing partners, directors, and even home office staff encourage the use of outside products if ours isn't best.
But again, 75% of the time, we're the best.
I wonder what would hapenn if NWM wasn't the "best" 75% and it slipped to say 35% of the time.
Do you document that client refused NWM product first?
If they wanted you to only use whats best for the client in every situation, why have a captive contract, why not just independent?
They will still make money when you use them 75% of the time, won't they?
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