Marketing Ideas to FE Clients

[Raider123]

So I have read a couple ideas. Following up with clients when they turn 65 for med supp. Cross selling med supp and annuities off the bat. Of course asking for referrals.

Now, do you keep a data base of existing FE clients and follow up periodically with marketing pieces, bday, holiday cards, etc. or do you consider FE a one and done and cross sell right off the bat and follow up only if you uncovered an opportunity type of market?

Any ideas that have been effective would be greatly appreciated.

 

[jdeasy]

So I have read a couple ideas. Following up with clients when they turn 65 for med supp. Cross selling med supp and annuities off the bat. Of course asking for referrals.

Now, do you keep a data base of existing FE clients and follow up periodically with marketing pieces, bday, holiday cards, etc. or do you consider FE a one and done and cross sell right off the bat and follow up only if you uncovered an opportunity type of market?

Any ideas that have been effective would be greatly appreciated.

Whoever told you to cross sell annuities to the FE market was probably on crack.

I hope it wasn't your upline.

 

[Raider123]

Whoever told you to cross sell annuities to the FE market was probably on crack.

I hope it wasn't your upline.

From time to time you will find annuity opportunities for people who need income for life and some upside potential with no down side risk. I work in a wealthy area and some of my FE prospects have $150-250,000 in savings. I am going to have to disagree with you here.

There are also some great ROP annuities returning more than the bank for people who have money sitting around eroding from inflation and next to zero interest rates on their money.

 

[jdeasy]

From time to time you will find annuity opportunities for people who need income for life and some upside potential with no down side risk. I work in a wealthy area and some of my FE prospects have $150-250,000 in savings. I am going to have to disagree with you here.

There are also some great ROP annuities returning more than the bank for people who have money sitting around eroding from inflation and next to zero interest rates on their money.

OK, have at it. I'm obviously wrong about the FE market.

Aren't you the same one that was saying the AARP converts to paid up whole life at age 80?

 

[Raider123]

OK, have at it. I'm obviously wrong about the FE market.

If your with EFES I don't think you could be wrong.

 

[GMDM100k]

From time to time you will find annuity opportunities for people who need income for life and some upside potential with no down side risk. I work in a wealthy area and some of my FE prospects have $150-250,000 in savings. I am going to have to disagree with you here.

There are also some great ROP annuities returning more than the bank for people who have money sitting around eroding from inflation and next to zero interest rates on their money.

99.9% of the time this will not be the case. Most people that buy FE don't have money saved. If you want to target the FE market you should target middle to low income.

Trying to market an annuity through FE prospects would be like targeting the local McDonalds employees to sell your Mercedes. You might have someone interested but 99.9% of them could not buy it.

If your not focusing on FE then it does not matter. But if you are trying to mainly write FE and cross sell from there. That is a different story. You might need to switch gears.

 

[Raider123]

99.9% of the time this will not be the case. Most people that buy FE don't have money saved. If you want to target the FE market you should target middle to low income.

Trying to market an annuity through FE prospects would be like targeting the local McDonalds employees to sell your Mercedes. You might have someone interested but 99.9% of them could not buy it.

If your not focusing on FE then it does not matter. But if you are trying to mainly write FE and cross sell from there. That is a different story. You might need to switch gears.

When I was working leads from NAA I was often coming across net worths 500,000 and up (about 10%). I target incomes from 15-50K so I anticipate that number to go down significantly.

 

[GMDM100k]

So I have read a couple ideas. Following up with clients when they turn 65 for med supp. Cross selling med supp and annuities off the bat. Of course asking for referrals.

Now, do you keep a data base of existing FE clients and follow up periodically with marketing pieces, bday, holiday cards, etc. or do you consider FE a one and done and cross sell right off the bat and follow up only if you uncovered an opportunity type of market?

Any ideas that have been effective would be greatly appreciated.

You should most definitely keep a database of your FE clients. It can be a one and done for sure. But you can also work your existing clients. Birthday cards are good to keep in touch. Annual reviews can get you back in their house once a year.

 

[Iwillpay]

Whoever told you to cross sell annuities to the FE market was probably on crack.

I hope it wasn't your upline.

This is so true. It is easier to sell an annuity client a FE policy than a FE client an annuity.

 

[Raider123]

You should most definitely keep a database of your FE clients. It can be a one and done for sure. But you can also work your existing clients. Birthday cards are good to keep in touch. Annual reviews can get you back in their house once a year.

What system/website do you find useful?