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I don't use a specific system or website. My office does it old school.
There was another thread about it though and I think someone put a link. You would have to do a search.
I don't use a specific system or website. My office does it old school.
There was another thread about it though and I think someone put a link. You would have to do a search.
- 19,654
I just realized who you are. You are the one that kept up with MLM BS.
Now you are talking out of your ass about AARP converting to a paid up whole life and selling annuities to the FE market.
I gave up on talking to you before and will again now.
Actually, my sources tell me that almost all of the Annuity business that Securus did last year was off their DM Leads for FE.....I believe that was over 50 Million in Annuity Sales.
We had similar results. Plus most of our referrals off FE leads involved Annuity Sales and larger Life sales.
The trick is simply doing a needs based sales presentation in the FE sale that shows all assets and focusing on building a clientele out of the FE Sale not a one and done sale. The best way to reduce the cost of leads is to become a master of getting referrals.
- 19,654
No way that .01% of FE prospects are annuity prospects. Annuity buyers are not sending in FE BRC's. if they do it's by mistake and they will you know that pretty damn quickly.
When was the last time you pulled into a drive way and looked at a really nice house (250k and up) and the person sent in the card for the $255 benefit.
9 times out of 10 when you tell them what it is about they are not going to be interested in FE coverage. Most will say, oh I didn't know what it was about.
This is where a sale might work, by accident, you marketed FE, but got a high income house.
This is when you can transition quickly into talking about estate planning and explain the importance of having an Annuity for safety and guarantees.
Marketing annuities to low income folks is like trying to market the new iphone to an 80 year old blind person......it can be done, but less then 1% of the time is not going to pay the bills.
9 times out of 10 when you tell them what it is about they are not going to be interested in FE coverage. Most will say, oh I didn't know what it was about.
This is where a sale might work, by accident, you marketed FE, but got a high income house.
This is when you can transition quickly into talking about estate planning and explain the importance of having an Annuity for safety and guarantees.
Marketing annuities to low income folks is like trying to market the new iphone to an 80 year old blind person......it can be done, but less then 1% of the time is not going to pay the bills.
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- 19,654
I agree with that. My heart sinks when I pull into one of those because I know there was a misunderstanding. I do talk to them about med sups and sometimes about lines but it's mostly futile. Those folks generally have an agent that they will talk to about anything interesting that you m ight bring up.
I suppose you could go chasing them around but them you would be off your schedule and off your main focus.
Maybe that works for some FE agents? I just haven't ever met them or heard about them. Except, of course, from marketers.
When was the last time you pulled into a house 100k and up and did not sell a life and or annuity policy using the $255 benefit card.
A life agent would have sold something. Limiting yourself to only FE because it is easily leaves Thousands of commission on the table or in this case the front door.
Everyone has an FE policy. It just may not be a simple issue $15k policy, it may be an RNA Policy at $60k to also include final debt a funeral/plot that usually runs about 18k etc etc.....
Also, the annuity money left on the table is huge. Doesn't a prospect deserve to transfer their wealth tax free to their children via a single premium life plan or annuity.
To many agents just are AFRAID to ask questions because they only like the EASY button. THE so called FE policy under 15k.
- Thread starter
- #18
Spoken like a career salesman
- 19,654
BS. Marketing propaganda. it's rare to sell anything to the more affluent people that send in the FE mailer.
It's usually a mistake when someone like that send it in. I ALWAYS find out why they sent it in and if there is/was another need/want I take care of it.
Maybe the agent that running other leads and dabbling in FE can work like that but if the focus is on FE the stuff you are saying is just not happening.
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No, spoken like a marketer.
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LOL...Dude you are correct. I have knocked every kind of door there is......It is a no fear approach. I was lucky though to personally learn relationship building 'one on one' from a master (Anthony Robbins) when he first started in the 80's. I took what I learned and found that a relaxed, let's talk to one another approach was easy for me and was able to build trust very quickly.
Nowadays I actually look like the SKIPPER with that same smile. Tell me you would not tell me everything now...,LOL.
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JD, you don't want to go there with me. I have more awards for personal sales than most people on this site. 20 years MDRT and 10 Years as top of the table MDRT to start.
I just started marketing 2 years ago after a lifetime of success in this business. I still sell and do very well selling. I use my own FE leads and do very well them.
You know why you feel that it is a mistake when someone sends an FE Lead in is that most people that own their own home are neglected by FE agents. Because of a limiting belief that only the POOR people buy this overpriced crappy life insurance that is so simple that any agent could understand it.
Just because your type of success is not the same as my type of success does not make it marketing BS bud. I am a complete marketer of Life insurance to any income level.
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