Marketing Ideas to FE Clients

[gordon112]

A marketer that never worked the FE market full time for at least 5 years should have nothing to say here. You can waist a lot of time and breath on the wrong market.


There is a reason why companies fail and marketing to the wrong crowd is one of the first mistakes.

 

[TwiLight]

A marketer that never worked the FE market full time for at least 5 years should have nothing to say here. You can waist a lot of time and breath on the wrong market.

Do not speak of what you do not know. I sell quite a bit of Life/FE insurance using my own leads.

I sell to keep in touch so I can give my agents accurate advise and training. I believe as you do that most marketers do not sell.....I am not one of them.

 

[smokin goose]

I sell voluntary benefits to employees and started in October of last year with no prior insurance experience. Sometimes a person doesn't qualify for life because of height/weight, age, etc. So a few weeks ago I got a contract to sell FE to have something to pivot to.

Last week I was enrolling an employee group. The owner's mother sat with me and wanted to get a whole life policy to cover her funeral so the cost wouldn't come out of her kid's inheritance. She was 75. My worksite life product cannot be issued over 70 so I sold her a 10k Monumental policy.

While I was filling out the app, she was talking about having money that she needed to invest. If I sold annuities I would have offered her one.

Just saying.

I realize I don't have much experience, but my first FE sale was to someone who was financially well off. And she was the one who inquired about it.

And she drives a red Hummer. Seriously.

 

[pcbinsurance]

Tough break with UK's basketball team. I think a few KY folks thought there were never really on the bubble. Let's see if they are even interested in the NIT.

 

[gordon112]

I sell voluntary benefits to employees and started in October of last year with no prior insurance experience. Sometimes a person doesn't qualify for life because of height/weight, age, etc. So a few weeks ago I got a contract to sell FE to have something to pivot to.

Last week I was enrolling an employee group. The owner's mother sat with me and wanted to get a whole life policy to cover her funeral so the cost wouldn't come out of her kid's inheritance. She was 75. My worksite life product cannot be issued over 70 so I sold her a 10k Monumental policy.

While I was filling out the app, she was talking about having money that she needed to invest. If I sold annuities I would have offered her one.

Just saying.

I realize I don't have much experience, but my first FE sale was to someone who was financially well off. And she was the one who inquired about it.

And she drives a red Hummer. Seriously.

Nothing wrong with that situation, you run into them on occasion. It's just not the natural market.
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Tough break with UK's basketball team. I think a few KY folks thought there were never really on the bubble. Let's see if they are even interested in the NIT.

However, they got two other Kentucky teams in the tourney. I would like to see one of those upset a good team and go deep.

 

[pcbinsurance]

Louisville won't be upsetting anyone. They will be favored until the the Final Four at least....if they make it.

 

[smokin goose]

Tough break with UK's basketball team. I think a few KY folks thought there were never really on the bubble. Let's see if they are even interested in the NIT.

Yeah ... We SUCK this year!

 

[Justin Bilyj]

LOL...Dude you are correct. I have knocked every kind of door there is......It is a no fear approach. I was lucky though to personally learn relationship building 'one on one' from a master (Anthony Robbins) when he first started in the 80's. I took what I learned and found that a relaxed, let's talk to one another approach was easy for me and was able to build trust very quickly.

Nowadays I actually look like the SKIPPER with that same smile. Tell me you would not tell me everything now...,LOL.
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JD, you don't want to go there with me. I have more awards for personal sales than most people on this site. 20 years MDRT and 10 Years as top of the table MDRT to start.

I just started marketing 2 years ago after a lifetime of success in this business. I still sell and do very well selling. I use my own FE leads and do very well them.

You know why you feel that it is a mistake when someone sends an FE Lead in is that most people that own their own home are neglected by FE agents. Because of a limiting belief that only the POOR people buy this overpriced crappy life insurance that is so simple that any agent could understand it.

Just because your type of success is not the same as my type of success does not make it marketing BS bud. I am a complete marketer of Life insurance to any income level.

Count me impressed on the TOT and from the Anthony Robbins training. I just got some of his old tapes from a friend of my gf who also gave me all her Sandler sales training materials (never saw so many huge binders before).

Do you sell just the tm leads you develop or do you do mailings too?

 

[gordon112]

yea, Louisville is favored to take it all by a lot of analysts. I was referring to Western KY.

Kansas, Louisville....Louisville wins.

Championship game, Louisville vs Miami.....??

 

[TwiLight]

Do you sell just the tm leads you develop or do you do mailings too?

For me, Telemarketer Leads and a few DM leads that come in that have not been distributed to get a good perspective on both. Mostly though I sell off referrals. I avg 6 referrals per sale and rarely need fresh leads.

Leads are needed "for ME anyway" to get new blood. Referrals tend to start duplicating when you get to the third set. Ex: First Client, First Referred Clent and then First Referred off of Referred Client. By then they know some of the same people and you get duplicates. So new blood is needed.

Most of my agents only work 30 leads per month and their referrals. about 60% of sales are off referrals.