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He already addressed that now he starts with 100 to 110 %.... we sometimes overthink it. The free training videos are a summary and the paid 1 on 1 training is a detailed training. Don't pay the program if you don't want to. The guy is ligit. But he is not for everybody.
Thanks - Ben's comments are years old and how he describes the current iteration of my business is inaccurate: more details on it here.