Good point Leevena,
I was referring to the the most expensive plan out of 10 or 15 with same benefits and and comparable network. A plan on the exchange "in name only".
The exchange model is doomed to fail because of structural issues. There was a program similar to this in California called PacAdvantage. It required carriers to offer 4 (i believe it was 4) plan designs that all carriers had to follow. The idea being that employers and employees now had choice/competition. Employees would choose based on brand name, cost, and network.
PacAdvantage started out with many carriers, with the same results. The lower cost plans attracted the good risk and the higher cost plans attracted the bad risk. After a few years of being the higher cost plan, the carrier would go away. Next up was the #2 plan, who then became the #1 highest cost plan. Over time that one went away...and soon PacAdvantage went away.
Over time there will be 2, maybe 3 carriers available in the exchanges. You can count on one of them being the local Blues plan and then someone else of the big boys (Humana, CIGNA, Aetna, United).