Need a Lead

The only thing that I hate about Brady is that he believes agents sell to ages 80-85 all the time, like it is an everyday thing. Of course, this argument is to support his fixed price leads. I wouldn't go that direction with him.
 
30% plus of the leads will be 50-55 and 80-85 . Those groups tend to send more lead cards in but are weaker prospects for final expense . I was looking yesterday at a 79 yr old m/ns in good health . $45 a month for $3 k . That's outrageous. Guy laughed at me . Really don't blame him as he already had $10 k from yrs ago .
 
30% plus of the leads will be 50-55 and 80-85 . Those groups tend to send more lead cards in but are weaker prospects for final expense . I was looking yesterday at a 79 yr old m/ns in good health . $45 a month for $3 k . That's outrageous. Guy laughed at me . Really don't blame him as he already had $10 k from yrs ago .

Just an idea Don.... the way I used to handle that back in the day would be like this....
I would say it seems pretty high sir, but it's still better than putting that $45 in the bank. At the end of one year you would have $540 saved up, but if you die tomorrow, your family would have an extra $3,000, which could make a huge difference.
It's going to take you to the age of 85 till you put $3,000 into this plan, and if you're still kicking yet, you can surrender it if you want to and take the cash value... now how much did that policy cost you over the past 5.5 years?
 
Yeah I would always set expectations when I was asking for their why.

"Oh, but you're not looking for a lot right? Just a thousand or two to leave the kids or grandkids?"
 
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