Newsletter to Clients?

[somarco]

I am going to stop the presses right now on my December newsletter

Next I would expect you to say something like "Great Caesar's ghost" and ask Lois Lane to get Clark Kent in the office. Of course cub reporter Jimmy Olson is out trying to scoop the competition.

implement some interaction ideas.

Not too late to start some action on the BCS bowl games.

 

[Charpress]

Not too late to start some action on the BCS bowl games.

Maybe do spreads and caps for bowl scores instead of annuity products. Got to be a tie-in there someplace. I wonder how the regulators would feel about football pools and insurance sales in a newsletter.

 

[somarco]

I wonder how the regulators would feel about football pools and insurance sales in a newsletter.

Fran Tarkenton might be a good resource on that one . . .

 

[Charpress]

"Now, as a senior citizen, I have created Tarkenton Financial"

Got to hand to him. Never stop cashing in on name recognition.

Quite a few former football players are out there now selling insurance.

 

[somarco]

Tarkenton did have a "system" for selling annuities a few yrs ago. Plus he is heavy into PPL.

Looks like he has his finger in quite a few things now. His office is just a few miles from my house. I visited it a few years ago and picked up some material. Some of it was impressive but I didn't like the MLM mentality.

Fran wasn't in the day I was there so I did not get his autograph.

 

[Bob_The_Insurance_Guy]

My 60-day free trial with Contstant Contact just ended. I think I am going to sign up.

Actually, Vertical Response is an easier way, and a bit more affordable. VerticalResponse | Email Marketing, Surveys and Postcards for Small Businesses

{back to my throne}

 

[Guest]

. I bulk mail using a service that prints, stuffs and stamps them.

What service do you use?

 

[motoxxx]

I would also like to know which service you are using.

I tried a couple of different systems and for the most part found that I could do better on my own using a commercial Yahoo email account.

 

[patch36]

What service do you use?

A small local guy here in KC. Every town has them. Check out who does all the political mailings, etc.

Forgot to mention. This month I added an additional page that is an annuity flyer on one side and a dental discount plan on the other. I also included a Business Reply Card for them to send back to me with a checklist of different things they can ask me about, in a scheduled appt.

 

[somarco]

A local GA mails out stuff to agents every 3 months or so. A stuffed envelope, as much as allowed for a first class stamp (no bulk mailing). Seems like the last one had 4 pages, front & back, for all kinds of "odd" lines of coverage.

Non-med life, dental, GI medical (indemnity), pet insurance, cancer . . .

Always something with a twist and a prepaid reply card with boxes to check for things that interest you. Interesting in that they do not have a website. A real throw back to "old style" marketing. Very low tech.