Newsletter to Clients?

[1manshow]

Here is the best newsletter we have found to date. I was getting tired of hunting for content all the time, changing layouts, etc. These folks offered me interesting articles which you can edit with your MS office publisher, add photos, etc. Their priniting and mailing service also saved us about $700 per mailing and the quality is good.STORIES AND ART FOR EDITORS OF NEWSLETTERS

The price is ridiculously low.

 

[Aaron_4SIGHT]

Both types of newsletters have their benefit. Printed newsletters sit in the kitchen, but email newsletters have links that can be clicked on and acted on right away.

 

[patch36]

Both types of newsletters have their benefit. Printed newsletters sit in the kitchen, but email newsletters have links that can be clicked on and acted on right away.

That is why I send out my newsletter by email to those I have email addresses for, and I send the same newsletter with an additional flyer and reply card out as well. Like I said, I send out several hundred emailed newsletters and a couple thousand mailed newsletters.

Put your name and number in front of clients and potential clients in as many ways as you can. That is the essence of marketing for the small independent business.

 

[motoxxx]

Both methods are required (IMHO) since many of the older clients don't have email.

 

[patch36]

Both methods are required (IMHO) since many of the older clients don't have email.

I agree 100pct. MOST of my seniors do not have email, and many that do, do not check it often or can figure out how to open something as simple as a .pdf file. Email is just an additional mode of delivery, but with the older folks, not the most effective.

 

[Charpress]

I use Microsoft's email service to send out emails. Why? Because it is free in the Beta version for people who use Outlook with BCM (Business Contact Messenger). The good thing about it and other emailing services is that most can provide a report to you on how many emails were delivered, how many were actually opened, and how many people clicked on any links in your email. If you run email campaigns, that information is vital.

Swiftpage.com is another emailing service. It can be added to Outlook, Act and others and integrate with your existing information.

I just sent out my December newsletter on Friday. It is four pages long -two double sided in color. The first page has end of year financial planning tips. The email version basically only has the information from the first page of the mailed version. I think long emails tend to get ignored. I would rather send out two email versions in a month since it is free and easy to do.

 

[xrac]

Any of you have links to your newsletters that we can check out? I'd love to see some examples.

DITTO!

 

[warnerins]

I enjoy making the e-newsletter every month. I get tons of email everyday and have created a file on my desktop to store things that I like and will use for future article.

My client base seems to be a younger demographic (30 to 50) families and business owners. Most of them have email, pay their bills on-line and would prefer not to receive snail-mail.

I created my website, newsletter and on-line referral contest forms with MS FrontPage.

Here is a link to one of my e-newsletter issues Newsletter

Here is the link to my refferal form Referral Contest

 

[patch36]

I enjoy making the e-newsletter every month. I get tons of email everyday and have created a file on my desktop to store things that I like and will use for future article.

My client base seems to be a younger demographic (30 to 50) families and business owners. Most of them have email, pay their bills on-line and would prefer not to receive snail-mail.

I created my website, newsletter and on-line referral contest forms with MS FrontPage.

Here is a link to one of my e-newsletter issues Newsletter

Here is the link to my refferal form Referral Contest

Great job Tim. I need to do a better job with my online and email version. I used to have a better website and had all of my newsletters on it in .htm and had an archive of past issues. I need to put it back up, but that is a project for late winter, if things slow down. Right now I am converting the MS Publisher to a .pdf and emailing it, and sending the .pdf to the printer for the snail-mail version.

Your demographics are younger than mine, but I need to reach out better to the seniors who are internet savvy, they are becoming more common as we boomers cross that threshold.

 

[somarco]

Tim -

I really like your newsletter. How do you notify clients & prospects that a new newsletter is "up" and ready for viewing?

Also, I did not see a link to the newsletter from your main page. Is that something I missed or do you need the secret handshake to get there?