Newsletter to Clients?

[fastrack1]

Any of you have links to your newsletters that we can check out? I'd love to see some examples.

 

[bill3173]

I just sent out issue 72. I send out a monthly newsletter to clients, potential clients I have been in contact with, and I add a group of names off of a targeted mail list I buy. I sent out 2000 this week by mail and I have an email list of over 300.

It is how I stay in touch. I also do annual reviews for all of my existing clients. The newsletter always generates calls and business. Annuity, medicare, etc...

It takes a few hours to construct the newsletter in MS Publisher. I bulk mail using a service that prints, stuffs and stamps them.

What type of agency management system are you using?

 

[Guest]

I plan on using clipcopy.com for content. I'll also put in a personal message each month. That clipcopy has puzzles, trivia, fun articles, etc. Now I just need to find a printer who prints and mails who isn't too expensive.

 

[SportsNut]

A local GA mails out stuff...
Always something with a twist and a prepaid reply card with boxes to check for things that interest you. Interesting in that they do not have a website. A real throw back to "old style" marketing. Very low tech.

I realize life today IS high tech, but everyone is NOT all about tech. I see a big advantage in low-tech, in that it casts a net over eveyone, assuming one is also doing tech marketing too. I wrote a NICE case recently that would never be captured via any tech means, cause the guy is no-tech. Still some folks out there to find by turning over rocks, just like I did as a kid walking in the creek, looking for salimanders. Lets hear it for "old style" marketing.

 

[Guest]

I plan on going low tech with my monthly newsletter. It'll be more costly than email but I plan on giving my customers the option to recieve the newsletter by email. Right now, I only know less than 20% of my book's email addresses. I'll give them the choice to opt in on the email version, both or neither.

 

[Charpress]

Although I use email newsletters, I firmly believe that a hard copy newsletter that sits on the kitchen counter will be read while an email newsletter will probably not be read.

I base this on my own experience. I subscribed to an estate planners newsletter with the belief I would improve my knowledge. Truth is, in the year I have received it I have never read even one of them. I get about 100 emails a day and I always intend to get back to the newsletter, but I never do.

My subdivision sends out a newsletter each month -both email and by mail. I tend to read the mail version, but never get around to opening the email version even though it arrives 3 days before the mail version.

I am now leaning more towards using very short and to the point position paper type of emails consisting of 2 paragraphs for emails rather than full-blown newsletters. The newsletters are best sent by mail

 

[patch36]

What type of agency management system are you using?

I use ACT for client info, creating mail lists I export to excel for my direct mail service. I also use google calendar. I access my calendar on my iphone when I am out of the office. My wife sets my appts and calls and sets fresh leads from internet lead sources I use to fill in my schedule. We could be much more organized with dedicated agency management software, but that is a project for another season.

I am really busy right now. I have been runnning a minimum of 5 appts a day, 5 -6 days a week for a month selling medicare, annual reviews or medicare and annuities, referrals, and other products. I have been in 20 different homes in the last 3 days (Mon, Tues & Wed) and am running off my schedule, gathering files, and getting ready for tomorrow. I will get up early tomorrow and fax in apps, and take care of what has to go in immediately to the carriers, and catch up on Sat pm and Sunday with the rest of the paperwork. If we were any more efficient I would have to hire other agents to run appts, and I have been there and done that... never again. It slows down in a few weeks.


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I hard copy mail a newsletter to almost everyone on my email list also. The email copy is fine for some folks and I ask them to pass it on, but a printed copy is what seniors go back to and read, leave laying around and has the impact that lasts. Emails die quickly.

 

[motoxxx]

It is a busy time for pretty much everyone I think. I keep gettin g hounded to add more agents and I really don't want to. I am currently doing about 90-130 apps a quarter and that is keeping me running too.

Ya know what they say..."Strike while the iron is hot!".

 

[patch36]

It is a busy time for pretty much everyone I think. I keep gettin g hounded to add more agents and I really don't want to. I am currently doing about 90-130 apps a quarter and that is keeping me running too.

Ya know what they say..."Strike while the iron is hot!".

There are plenty of other times of the year when it is relatively slow. I scaled back to a one man and wife operation and there is no way I will go back to employees or 1099 agents. I am too old, making enough money with my current operation, and do not want to put up with the ups and downs of another agent that I am responsible for.

As they say... 'Make hay while the sun shines'. etc...

If anyone wants me to share my newsletter, ask in February.

 

[Beach Broker]

Here is some good content, when it comes to retention and the whole newsletter thing - there's a video at the site below.


massretention.com