OEP Marketing

[jack3454]

Hello all, hope y’all’s AEP was great.

This will be my first OEP, and i have no plan right now. A couple of people on our team are doing some direct mail, but not sure if it’s worth the money right after AEP. What do you during OEP to have a successful one? Any recommendations to get new business that I can implement now?

Please and thank you!

 

[Chazm]

During OEP I just run my T65 campaigns…like I do all year.

 

[Midlevel]

Hello all, hope y’all’s AEP was great.

This will be my first OEP, and i have no plan right now. A couple of people on our team are doing some direct mail, but not sure if it’s worth the money right after AEP. What do you during OEP to have a successful one? Any recommendations to get new business that I can implement now?

Please and thank you!

I spend all of OEP on trips and just making sure I am paid for all the AEP business I wrote.

 

[Lundy42]

You cannot market for OEP. However, you can continue to market for those with SEPs or T65s.

 

[axeman462]

Hello all, hope y’all’s AEP was great.

This will be my first OEP, and i have no plan right now. A couple of people on our team are doing some direct mail, but not sure if it’s worth the money right after AEP. What do you during OEP to have a successful one? Any recommendations to get new business that I can implement now?

Please and thank you!

I suppose it depends on your market, here in Florida there is an abundance of T65 work all year to keep most agents busy.

If that's not the case for you, I would recommend marketing medsupps to ages 67-70, and that should cast a wide enough net to get some business

 

[jack3454]

You cannot market for OEP. However, you can continue to market for those with SEPs or T65s.

Can you give an example of what a good marketing idea for SEPs would be?

 

[jack3454]

I suppose it depends on your market, here in Florida there is an abundance of T65 work all year to keep most agents busy.

If that's not the case for you, I would recommend marketing medsupps to ages 67-70, and that should cast a wide enough net to get some business

Thanks, do you recommend direct mail and door knocking? Or is there something better?

 

[axeman462]

Thanks, do you recommend direct mail and door knocking? Or is there something better?

Door knock direct mail leads. Depending on your area, you can probably get between a 1-3% response rate, assuming you use a reputable vendor

You can also play around with cold calling, seminars, webinars, and longer term branding things like online stuff with social media

 

[DonP]

I’d be very cautious door knocking with the new cms rules .Agents still doing it . I’ll give you some advice . If the person has an active agent I’d walk . 90% of the time if there’s going to be a door knocking compliant it’s going to be initiated by an agent . 2 I saved during aep were door knocked . I never turn agents in . Bad Karma.I fight on the battlefield

 

[Chazm]

Spend 1k a month in t65 seminars. Get 25 to show up. Get 12 appts and over time end up with 6 sales averaging $500 a sale a sprinkle in an annuity or life policy. Rinse and repeat.