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Managing an adword campaign is tricky. The more targeted your efforts the better results you will receive.
If my budget is a little tight I personally choose less popular keywords on purpose.
the rate per click is lower and the conversion rate are much higher.
Very popular keywords are typically clicked on a lot by the same consumer etc...
It becomes more unllikely that you get duplicate leads or vendors clicking on your ad if it is very specific. exmple " final expense quote" over "Final Expense"
that extra word makes a huge difference.
Also know your demographics keep the areas you selected limited as possible to high value areas that historically have been productive for you. High value communities Etc...
If my budget is a little tight I personally choose less popular keywords on purpose.
the rate per click is lower and the conversion rate are much higher.
Very popular keywords are typically clicked on a lot by the same consumer etc...
It becomes more unllikely that you get duplicate leads or vendors clicking on your ad if it is very specific. exmple " final expense quote" over "Final Expense"
that extra word makes a huge difference.
Also know your demographics keep the areas you selected limited as possible to high value areas that historically have been productive for you. High value communities Etc...
