In AZ, Meritus is doing it. They are a coop start-up, funded by the ACA law. Their enrollment during OEP was lackluster, so they figured that they would get as many sales now as possible. I think their logic is that the really unhealthy ones signed up 1/1/2014, and now they would be getting healthier (and perhaps younger) enrollees who just didn't sign up before the deadline.