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Yep -- most lapses and NSFs are fixable -- maybe 75% or so?
Have you tried actively calling back on your clients to do reviews?
I know you get enough in-bound referrals from existing customers maybe not to worry about it, but visiting clients has paid off nicely for myself.
No, I don't do reviews. Unless I'm there for something already. Last week I went to a home that called me to write a new grandchild. This family has had 15 or 16 policies with me for about 5 years. Now a new generation is coming and they want me to write them. Said there's another grandchild coming in Jan and they want coverage on him too as soon as as he's born.
While there I looked over all the other policies. Found a problem on one that they didn't know about and I didn't either. Got that fixed.
Then they sent me over to the neighbor's home where I wrote 2 applications.
My clients tend to call me for everting, bene changes, bank changes, when they move, etc. So naturally they call me when they want to add coverage.
Maybe I should be more proactive with annual reviews?
I got accused yesterday of getting too involved emotionally with my client's issues. Like that's a bad thing?