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Better darned well contact the carriers with those clauses and find out the scoop. If you run around telling clients falsehoods about the competition that's no only unethical but opens you up for a lawsuit. In the case of Carefirst it's a non-issue if it's in network. If you're having a major surgery out of network it's neither her nor there since you're screwed with any company.
If you have Assurant managers telling you to trash talk the competition I'd walk off that job in a day. Sitting down with clients and whipping out "competitors" plans and trashing them is no way I'd want to make a living.
I agree, you will fall on your arse more times than you think.
Selling by running down the competition causes you to walk a very fine line as you run the danger of causing your potential client to feel stupid for buying the plan he currently has. That does'nt earn you any brownie points, most likely you have just pissed him off.
Also you had better be very sure of what you say about your competition, because sooner or later it will come back to bite you. Any plan that has to rely on running down others is probably not worth selling.