Study: Insurers Using Social Media, But Not Seeing Increased Sales

[Crabcake Johnny]

About 85 percent of asset management firms and insurers have seen increased brand awareness on social media platforms, but many have yet to monetize the medium, according to a new study.

Insurers Using Social Media, But Not Seeing Increased Sales

 

[VolAgent]

File under D for duh.

 

[Guest]

^ file under D for D***

I find it fairly interesting thanks.

 

[Pangaea]

About 85 percent of asset management firms and insurers have seen increased brand awareness on social media platforms, but many have yet to monetize the medium, according to a new study.

Insurers Using Social Media, But Not Seeing Increased Sales

I bet I'm starting to sound less crazy every time we talk right?

Especially if fb opens up and hits 95bil in market cap.

 

[pcbinsurance]

"Especially if fb opens up and hits 95bil in market cap."
****************************************
Not if, WHEN.

Facebook Seeking IPO With Market Cap Of $86 Billion - Forbes

 

[Guest]

About 85 percent of asset management firms and insurers have seen increased brand awareness on social media platforms, but many have yet to monetize the medium, according to a new study.

Insurers Using Social Media, But Not Seeing Increased Sales

Oh, that's gooooood, if I read it right, meaning the carriers are still having limited success "getting around" (cutting out) us, the agents.

 

[Convert Likes]

It's probably because they're not using FB ads.
- - - - - - - - - - - - - - - - - -
It's probably because they're not using FB ads.

 

[BlockO]

^^^ FB ads are a total ripoff!
FB business pages are a good thing but the ads are a fraud. Hook google analytics up to your site and you will clearly see that the "clicks" FB charges you aren't accounted for.

 

[Crabcake Johnny]

Avoid FB ads like they were the plague.

 

[johnsharp]

Agencies need to use Facebook more so in a retention and referral method then trying to drive quotes from the page.