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All leads suck - all of them... Most leads are horrible...
Our job is to contact very high numbers of people and it all comes out in the wash. There is no such animal as a "quality" lead - just make sure it's exclusive.
It doesn't matter what kind of "lead" you use. It is still just a name, address and phone number even if it comes from a telemarketer. Over the years I have tried them all.
I define a real "lead" as someone I have talked to, gotten information from and made a determination that this person is a qualified buyer. I set a specific day and time to see them, not, "I'm going to be in your area..." That is not an appointment. An appointment is, Thursday at 3:45pm.
In Midwest's example, one has to spend $560 to make $1,500. That just doesn't make any sense to me. Why not keep the full $1,500?
This is a tough business and requires a lot of hard work to be successful. It's not a selling job, it is a prospecting job. If one does a good job prospecting then selling is a piece of cake, as in almost a no-brainer.
The most successful agents are not the best salesmen/women, they are the best prospectors. Why would any agent turn the most important part of their business over to a rookie who doesn't know crap about insurance?
An insurance agents job is to spend the vast majority of his/her time prospecting. It is what selling insurance is all about. I close well over 95% of my appointments. Why, I do my own prospecting, when I go on an appointment it is to write an app. The time during the appointment is simply to reinforce what the prospect and I have talked about over the phone and to get a signature. I get to keep 100% of the commission I receive, I don't have to give someone else a part of it.
There are tons of threads asking "where can I get the best leads"? They all translate to, "I want to make a lot of money but I don't want to do the work, I want someone else to do it for me".
If an agent want someone to do the hard part of the work for them then the agent should look for a person who knows more about the product than he/she does and hire them to do the prospecting, not someone who is going to call and say "our agent is going to be in your area, you don't need any insurance do you"? Please don't take that literally.
Slick, save your money and pick up the phone. All you have to do it go on one appointment a day and write an app. That is pretty much my goal. You will make a lot of money doing that.
I sold one Monday in Ballwin. I talked to them over the phone and drove to see them to get the signature. Probably spent my first months commission in gas but they will be with me for a long time.
Great post. As I stated before, I had purchased some form of leads since 2004 and here it is 2007 and I was calling leads. The irony was when I was dead broke in the beginning going B to B with flyers I made a ton of money. Then after having money I said "well...now I don't have to work anymore. I can just buy leads."
I just did 1 hour of B to B in my t-shirt and ballcap - put on 50 flyers and didn't say anything but "have a flyer for you, have a nice day." Two leads already from them and I just got finished at 9:30am. One of the leads is a dentist - him and his wife alone are paying over $700 for a HMO - perfectly healthy. That's a done deal - meeting him tomorrow. That cost me 1 hour of time and $2.50 for 50 flyers. And what the hell else was I doing between 8:30 to 9:30? Nothing.
Who let Frank in here? I was trying to keep my "I feel lazy today" thread hidden from you!
I know, I know, summation: shut and get to work.
All right, I'm going to play a game of chess before the phone hours begin.